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41 Improving The Efficiency Of The Nigerian Community Banks Through The Application Of The Marketing Concept

IMPROVING THE EFFICIENCY OF THE NIGERIAN COMMUNITY BANKS THROUGH THE APPLICATION OF THE MARKETING CONCEPT ABSTRACT   This study, ‘Improving the efficiency of the Nigerian community banks through the application of the marketing concept’, is aimed at determining the extent to...

42 Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceuticals Enugu.

IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU. ABSTRACT             The research on the role of marketing in improving a company’s performance. ...

43 Evaluation Of Marketing Of Sachet Water In Enugu Metropolis ( A Case Study Of Charis Drinking Water In Enugu).

EVALUATION OF MARKETING OF SACHET WATER IN ENUGU METROPOLIS ( A CASE STUDY OF CHARIS DRINKING WATER IN ENUGU). CHAPTER ONE INTRODUCTION   BACKGROUND OF THE STUDY Man is a creature of God that need to survive.  There are many ways man can survive but primary man needs of man...

44 Evaluating The Impact Of Sales Promotion On The Marketing Of Global System For Mobile Telecommunication (gsm), Services In Enugu Metropolis.

EVALUATING THE IMPACT OF SALES PROMOTION ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE TELECOMMUNICATION (GSM), SERVICES IN ENUGU METROPOLIS. ABSTRACT             This research work was to evaluate the impact of soles promotion on the...

45 Efficient Marketing Of Television Services In Nigeria

EFFICIENT MARKETING OF TELEVISION SERVICES IN NIGERIA ABSTRACT   This project is a case study of Nigeria Television (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: To determine whether N.T.A. house...

46 Effective Strategies For New Product Interoduction (a Case Study Of Top Tea Made By Wonder Food Nigeria Limited In Enugu Metropolis)

EFFECTIVE STRATEGIES FOR NEW PRODUCT INTERODUCTION (A CASE STUDY OF TOP TEA MADE BY WONDER FOOD NIGERIA LIMITED IN ENUGU METROPOLIS) ABSTRACT             This study was motivated by the necessity to establish the marketing strategies for new...

47 Effective Pricing Strategies For Marketing Of New Products (a Case Study Of Royaluz By Hardis And Dromades Ltd, In Enugu State)

EFFECTIVE PRICING STRATEGIES FOR MARKETING OF NEW PRODUCTS (A CASE STUDY OF ROYALUZ BY HARDIS AND DROMADES LTD, IN ENUGU STATE) ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the...

48 Effective Marketing Strategies For Improved Performance In The Soft Drink Industry

EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE IN THE SOFT DRINK INDUSTRY ABSTRACT   Effective marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling companies and of course the marketing mix variables will not be left out...

49 Consumer Preference For Malta – Guiness, Maltina And Vita – Malt Brands Of Malt Drinks, In Enugu Urban.

CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN. ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt...

50 “sales Promotion Activities In Africana-fep Publishers Onitsha”

“SALES PROMOTION ACTIVITIES IN AFRICANA-FEP PUBLISHERS ONITSHA” ABSTRACT   This research examines the problems of sales promotion in Nigeria and the marketing implications of such problems. Because this research is focused on educational publishers, it examines problems...

51 The Role Of Marketing Information System In The Marketing Of New Products In Enugu Metropolis.

THE ROLE OF MARKETING INFORMATION SYSTEM IN THE MARKETING OF NEW PRODUCTS IN ENUGU METROPOLIS. ABSTRACT This study is on the role of marketing information system in the marketing of new products in Enugu metropolis, a study of omo multi active bar soap made by Unilever Nigeria Plc. The...

52 The Problem And Prospects Of Marketing Automaintenance Service In Enugu Metropolis 2

THE PROBLEM AND PROSPECTS OF MARKETING AUTOMAINTENANCE SERVICE IN ENUGU METROPOLIS 2 ABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing Auto-maintenance service work in Enugu metropolis. the research work structure both the big auto...

53 The Marketing Problems And Prospects Of Hotel Services In Enugu Metropolis (a Case Study Of Blue Island Hotel Enugu

THE MARKETING PROBLEMS AND PROSPECTS OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF BLUE ISLAND HOTEL ENUGU   ABSTRACT This research work was meant to examine “ the marking problems and prospects of Hotel services in Enugu metropolis (A case study of Blue Island hotel...

54 The Effectiveness Of Physical Distribution Strategies In Nigerian Bottling Company

THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION STRATEGIES IN NIGERIAN BOTTLING COMPANY ABSTRACT This research work is mainly on the effectiveness of physical distribution strategies in NBC in Enugu metropolis using Coca-cola as a reference study. The main objective of this study is to find out if...

55 The Bases For Effective Market Segmentation In A Service Organization In Enugu Metropolis 2

THE BASES FOR EFFECTIVE MARKET SEGMENTATION IN A SERVICE ORGANIZATION IN ENUGU METROPOLIS 2 ABSTRACT Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical...

56 The Bases For Effective Market Segmentation In A Service Organization In Enugu Metropolis

THE BASES FOR EFFECTIVE MARKET SEGMENTATION IN A SERVICE ORGANIZATION IN ENUGU METROPOLIS ABSTRACT Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location,...

57 Effective Marketing Strategies In Improving Performance Of Non-durable Consumer Products

EFFECTIVE MARKETING STRATEGIES IN IMPROVING PERFORMANCE OF NON-DURABLE CONSUMER PRODUCTS ABSTRACT Marketing has been identified as an interesting fascinating and dynamic field. It is to a great extent to all embracing and evolving process of very organization and of every business world....

58 An Evaluation Of The Brand Management Strategies Adopted By Nigerian Breweries Plc

AN EVALUATION OF THE BRAND MANAGEMENT STRATEGIES ADOPTED BY NIGERIAN BREWERIES PLC ABSTRACT This study was carried out by the research to examine and ascertain an evaluation of the brand management strategies adopted by Nigerian breweries plc. The study examine the twin problems of...

59 An Evaluation Of Product Positioning Strategies In Consumer Products Industries In Nigeria

AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN CONSUMER PRODUCTS INDUSTRIES IN NIGERIA ABSTRACT This study was on “An Evaluation Of Product Positioning Strategies In Consumer Products Industries In Nigeria   (A Case Study Of Unilever Nigeria Plc Operation In Enugu...

60 Physical Distribution Management In Breweries Industries (a Case Study Of Nigeria Breweries Plc Enugu)

INTRODUCTION 1.1     BACKGROUND OF THE STUDY A product has defined by the American marketing association as any things  can be differed to a  market for attention acquisition or consumption including physical objects, service, personalities organization and...

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