IMPORTANCE OF COMMUNICATION IN A BUSINESS ORGANISATION
1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER
Communication in a business organization is as important as the organization itself.
Various studies of managements at all levels consistently reveal that most of the manager’s spent most of their time in communication either sending or receiving information.
Firstly, there is need to know what communications all about.
Some social scientists defined it as the act of sending and receiving message.
It is a mutual exchange of thoughts, opinion or emotions that requires presentation and reception resulting in common understanding among all parties.
Communication is the expression of thoughts feelings, ideas, observation etc. It is also the process of feeling a sense of feeling a sense of belonging, to get what you want and give what you want and give what you have and to maintain balanced awareness and perspective activities in society, it makes possible for interpersonal understanding and relationships, group association, and administration, transmission of culture, domestic and international, trade, public relation advertisings. It is absolutely essential activity in the life of every person, even the deaf and dumb and the blind. Communication is the process of exchanging ideas of messages and creating meanings between two or more people through any possible means.
Communication can only be said to have occurred when it reflects in the mind of the decider the true image of the thoughts convey by the sender and hence elicits the desired response.
Communication is the life wire of organization, without it organization cannot function at all.
It is therefore absolutely necessary that one recognizes not importance of communication but also the type of importance of communication required for successful business activity in any business organization.
1.2 PROBLEMS ASSOCIATED WITH THE SUBJECT MATTER
In discussing a topic like this, it is appropriate to cover a range of problem that will arise, if communication is neglects.
But the importance of communication in an organization is to a achieve high productivity in the organization. The importance cannot be over emphasized. If management does not take proper steps to impose a frame work for communication, in that organization the systems will develops faults, which may be dysfunctional for the entire organization.
Besides, any organization that neglects the importance of communication will face the following problems.
- Financial losses
- Poor management
- C onflicts and misunderstanding among workers, managers and management.
- Planning and researching problem
- Low productivity.
1.3 PROBLEMS THAT STUDY WILL BE CONCERNED WITH
Any time there is problem in any of communication process such as the sender, the message, the medium, the receiver and feedback, clarity of meaning and understanding, the organization is likely to face some problem.
This study will be concerned with the problem, which can impede the process of communication, resulting in communication breakdown.
These problem include:
i. Wrong organization structure: When several layers exist in an organization structure, this is a considerable distance between workers and top management. Transmission of message along the line may undergo the process of “ filtering” thereby altering the meaning.
ii. Lack of facilities for effective communication: The importance of communication in an organization pis to ahieve high productivity in the oranisation, which will result in high profit making.
In Nigeria, many organizations does not recognize the need for improving their communication facilitated or equipment to meet the challenges of the society.
This actually reduces the productivity of the worker in the organization; they refer causing more harm than good in the organization building.
Iii Lack of planning to communicate: Communication needs proper planning especially in an organization in an organization. Whenever a new directive is to be given, we should have sufficient reasons to justify it.
With this are able to carry your followers along. We have to select the most appropriate channel of communication. The choice of a channel is very crucial because you should have the background of your audience in mind. Let us take the campaign against the spread of AIDS examine. It would be inappropriate to use the written medium in relatively rural and illiterate communities.
Iv Distortion in the communication process: In Shannon and weaver’s model we will see the connection of noise which we referred to as any form of interference, disruption or distortion in the communication process.
1.4 IMPORTANCE OF STUDYING THE AREA
Having obtained some of the communication problems likely to be experienced in any organization, this research will be channeled towards investigating this company “PAL BREWERIES” NIGERIA LIMITED OKO ANAMBRA STATE”. So the importance of this study are as follows.
1. Stimulating the knowledge of the management of the organization towards the proper process and importance of communication in order to increase its productivity.
2. This study will help the management to know the different type and process communication. To enable them select the one that will easier for their workers.
3. This study will also inform the management the consequences of wrong organizational structure.
4. This study will examine the extent to which there is a balance between vertical and horizontal communication.
5. This study will find out whether communication binds together all staff in an organization.