The discussions c ompil ed in this thesis are all about view ing th e tr emendous potentialrnof research based medi a communi cation in art to address social problems and mob ili zernpeop le towards certain end. It s ingles out the HIV /AIDS pandemi c as the major socialrnproblem threatenin g Ethiopia, Africa and other countries across the wor ld. It trie s tornview th e paramount contri bution of art (d ram a) in the prevention e nd eavo r above manyrnother simil ar d isc iplines The inception of the research project came from the reali zation of t he tremendousrnpotential of the Sabido Method Enteltainm ent Edu cati o n Dramas . Th e Sabido methodrndramas h ave been tri ed out and proven to have a remarkable success in man y countri esrnin prom oti ng pro soc ial issues . The thesis thu s took the two Sabido MethodrnEntertainment-Education Serial Radio Dramas , the Amharic Yeken Ki g nit and the AfanrnOro mo Dhim biba dramas as pract ica l examples and exam in ed the contribution of th erndramas to the HIV I A ID S prevention endeavors in the Ethiopian con tex t. The thesis compnses five chapters. The fi rst chapter presents the philosophicalrnbackground of the thesis as b eing 'art for soc iety's sake' as opposed to 'alt for art sake.'rnIt also rev iews the hi storical development of using li terary products in addressing soc ialrnproblems The Second chapter is a review of some academic and non-acade mi c research worksrnpr ev iously undeltak en on similar iss ues as well as a review of the th eo reti cal frameworkrnof the Sabido Methodology. The latter part of this chapter espec iall y presen ts th ernhi stori ca l a cc ount of t he invention oft he method b y t he M exican Pl aywri ght MiguelrnSa b ido . The intell ectual basis, the expans ion o f the method and the resu lt s obtained inrnvar iou s countri es as well as the pec uliariti es of the Sabido Method drama productionsrnare indicated here. The third chapter examines the production procedures followed to produce the dr am asrnin view of the technical procedures ind icated in the review part. It tries to present somernof the in vestigati ons ca rri ed out on the pre, while and po st-production processes. This chapter further analyzes the script contents of the dramas. The script content analysesrnmeasure to what extent the drama scripts articulate the problems and show thernpeculiarities of the method from other conventional dramas Both those methods of evaluations are used to examine the effectiveness of the dramarnproduction in atiiculating the main messages of the drama. The evaluations are alsornintended to serve as a model for future research initiatives, too. The summary reports of impact assessments are included in the fourth chapter. Both thernquantitative and qualitative research methods are used in the study. The qualitativernstudy is done by organizing Focus Group Discussions (FGDs), In-depth Interviews, andrnInterview with Key Informants. The quantitative study is carried out by distributingrnquestiolU1aires. All these researches were held to decide the effectiveness of the dramasrnin bringing behavioral changes against HIV/AIDS. The results are summarized at thernend of each assessment. Chapter five summarizes the major points discussed and findings achieved by thernresearch and recommends ways to expand the method in the Ethiopian context. It thenrnforwards suggestions to expand such media based intervention of art into various socioeconomIcrnIssues.