An Evaluation Of The Effectiveness Of New Financial Products In Nigerian Commercial Banks

AN EVALUATION OF THE EFFECTIVENESS OF NEW FINANCIAL PRODUCTS IN NIGERIAN COMMERCIAL BANKS

TABLE OF CONTENT

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

PREFACE

TABLE OF CONTENT

CHAPTER ONE

1.0  Introduction

1.1 Background of the study

1.2 Statement of the problems

1.3 Objective of the study

1.4 Research Questions

1.5 Significant of the study

1.6 Hypothesis

1.7 Scope, limitations and determination of the study

1.8 Definition of terms

CHAPTER TWO

2.1 Review of related literature

2.2 Historical background of banks financial products

2.3 Innovations in the Nigerian financial system

2.3.1 Weekend Banking services

2.3.2 Union bank farners guide Agricultural Lending

2.3.3 Union bank express and VIGO money transfer

2.3.4 First Bank western union money transfer system

2.3.5 First Bank value card

2.3.6 UBA money gram

2.3.7 UBA Easy card

2.3.8 UBA save for school

2.3.9 First education savings scheme (FESS)

2.4 The degree of responsiveness of depositors of these products

2.4.1 Ascertain of the extent these financial products have contributed in profit generation.

2.4.2 Factors influencing the use of these financial products

2.4.3 Analysis of prospects of existing instruments and possibilities of introducing new one in the market.

References.

CHAPTER THREE

3.0 Research Design and Methodology

3.1 Sources of Data

3.2 Method of presentation of data

3.3 Sample used

3.4 Techniques of Data Analysis

References

CHAPTER FOUR

4.0 Data Presentation of financial products

4.1 Design and features of financial products

4.2 Benefits to Banks

4.3 Testing Hypothesis

References

CHAPTER FIVE

5.0 Summary, Recommendations and Conclusions

5.1 Findings

5.2 Recommendations

5.3 Conclusion

Bibliography

Questionnaires

CHAPTER ONE

INTRODUCTION

          This chapter deals with the background of the study statement of problem, objective of study, research questions, significance of the study, hypothesis, scope, limitation of the study and definition of terms.

1.1     BACKGROUND OF THE STUDY

          The era of oil boom in 1970’s in Nigeria economy lead to the nations over reliance on oil as its main source of revenue and there by ignoring other sectors of the economy hence a mono-product economy. Because of this, most of the industries established during this period depended on imported components and raw materials for their operations, and the upsurge in oil revenue during the period in question and structural distortions, it engendered assumed crisis proportions in 1986 because of the severe decline in crude oil price of that year.

          A number of measures were taken by the various governments to correct the situation, but unfortunately these measures failed because the country was on mono-product economy where there are heavy dependence on oil exports and other sectors of the economy were neglected. It would also be recalled that monetary policies within this period were designed for short term crises control management, but by 1986 till date, the situation has been getting out of control which necessitated a long term crises management of the structural adjustment programme (SAP). The policy was to facilitate attainment of a lost objectives and to correct various distortions in the economy, (SAP) sought within a two year-period to correct the distortation and imbalance inherent in the economy by de-emphasing the unhealthy reliance of the country economy on oil as its main source of revenue.

          The banks were chosen as main avenue through which the objectives of SAP and second tier foreign exchange market (SFEM) operation could be met, the effect of this was an unprecedented growth in the Nigeria financial sector. SAP bough to eliminate all the complex administrative both necks and this encourages reliance on market force in all sectors of the national economy.

          The financial sector being very strategic for progress and development was given the latitude and encouragement to grow. This was aimed at inducing competition so that it’s full potentials particularly in areas of credit expansion and general overall good of the economy. Prior to this period, banking institution was characterized by the arm chair banking and true to their conservative tradition inherited the clearing banks of London, made modest effort, offered limited  traditional product rate of growth and in order to this, deregulation has changed permanently the face of the banking industry, and has been characterized by a number of developments which sparked off stiff competition among banks which were the principal actors in the foreign exchange market operation made pretentious profit in their transactions and theirs rose significantly as a result of the boost in the naira hoping of financial institution when their foreign balance were converted to naira.

          Because of the heavy turnover in the transactions, the outside investors were motivated into investing in the industry and there was motivated into investing in the industry and there was corresponding proliferation of application for banking license, this subsequently led to the registration of many new banks in the economy which was a welcome development. With this new development of multiple registrations of more banks, all those old grant banks that monopolized the business have to be alert and were ready to scramble for resources that were previously taken for granted. This lead to constant movements of staff, management and boards, in and out, new banks

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