The Emerging Market Clearing Practice In Ethiopia (the Case Of Boutiques In Arda Sub-city Addis Ababa)

In this paper the Emerging Market Clearing Practice in Ethiopia was investigated in Arada-rnSubcity: Addis AbabarnData were obtained via interview, questionnaire and personal observation. The questionerrndesigned for the customers and seller(s) and/or owner(s) separately. 79 questioners wererndistributed to and collected from the customers and from 18 questioners distributed to seller (s)rnand/or owner(s) 16 (88.9) were collected. 8 seller (s) and/or owner(s) were interviewed and 20rncustomers who came to purchase the product on Saturday from 4:00pm to 5:00 pm and 10:00amrnto 11:00am were fill the questionnaire and interviewed.rnThe findings of the study indicated that customers perceived the discount rate as erroneous, thernactual price and the displayed discount were in consistence, and there was only a slightrnreeducation in price. Respondents also indicated that the clearance sales increase their salesrnvolume even if the customers are reluctant to purchase on the specified period and this indicatesrnthat customer behavior have its own effect on the applied strategy. The main reason of thernboutiques for applying clearance sales was to sell the bulky inventory.

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