This study has attempted to assess the influences of electronic media on the academicrnperformance, behaviour and social interactions of the students of secondary schools andrnpreparatory schools in Addis Ababa City Government, and the roles of high school community inrncontributing towards quality media consumption on the part of the students. Both quantitativernand qualitative approaches were administered. Questionnaires, focus group and individual in-rndepth, key informant interviews were the instruments used to collect data from students andrnteachers, who were the focus of the study. In this study, multi-stage cluster sampling techniquernhas been administered to identify the participants of the study. The data were analyzed usingrngenres of SPSS 20. The result of the study has depicted that the majority of the students engagernthemselves in frequent electronic media environment and access quite a number of forms ofrnelectronic media. The students use the media for various reasons including getting educationalrninformation, entertainment, building relationships with people, get information and learn aboutrnthe world, get pleasure and relax when they get tired, build self-confidence, get moral guidance,rnand resolve personal problems and difficulties. Although the schools provide educationalrnprograms to the students on ICT, the studentsâ€™ are seldom protected from getting involved in thernelectronic media communications. The schools and parents of the adolescents restrict the use ofrnthe media in one way or another but the implementations of the rules and regulations on variousrnaspects of the use of the media are not consistent, and the consequences of failure to comply withrnthe standards are not clear. Finally, the research showed that there is a strong need to directrnpriority to the effort that needs to be done in increasing the awareness of parents and teachers onrnhow to help students engage themselves in productive media interactions and communications.