Event organizers are playing a significant role for the MICE tourism development throughrnmarketing the country as a MICE destination and creating new jobs and income for the hostrncommunity. Therefore, the purpose of this study is to identify the challenges and opportunities ofrnevent organizers in Addis Ababa in their role for tourism development. This study begins withrnidentifying the current situation of the MICE industry and event organizers in the city. For thernfulfillment of this, the study employed a qualitative approach. The subjects of the study werernselected by using purposive sampling. In-depth interviews were conducted to collect thernqualitative data. As a result, sixteen interviewees having direct involvement in the MICE industryrnwere selected and responded to the interviews. The qualitative data collected and analyzedrnthrough interpretative account of the data; and the major findings of the study are discussed andrnpresented. Accordingly, the results obtained through interviews, document analysis andrnobservation indicated that Addis Ababaâ€™s MICE Sector and its players specifically the eventrnorganizers have both the challenges and opportunities. Hence the challenges include mainly thernlimited awareness about MICE and the organizers, substandard facilities and services, budgetrnconstraint, time constraint, limited education and training, problem in VISA facilitation, lack ofrninternational representation, limited safety and security, lack of national convention bureau, andrnweak event organizers association. Whereas, the opportunities include the city as a center ofrnpolitical and economic diplomacy, the increasing government attention, the rich cultural andrntourism resources as well as the location and air access. Therefore, it was concluded that thernevent organizers in Addis Ababa are playing a significant role towards the development of thernMICE sector of the country struggling with a lot of challenges and hoping for a lot ofrnopportunities. Since the governmentâ€™s attention and interest is increasing these days, thernnational convention bureau should be established under the federal tourism authority to be therndedicated body to represent the country in the international market, strengthen the MICE sectorrnand support the players.