Gender stereotyping is a cross cultural phenomenon prevalent acrossrnboarders. The nature and the negative impact of such stereotyping arernpronounced in poorest countries of the world like Ethiopia whererneducation and access to media for females is deficient. Thernpreponderance of such stereotyping in the region becomes the reasonrnwhich compels the resea rcher to engage in studying the contribution ofrnthe Amhara region's Television drama in this regard.rnThis study, thus, which primarily focuses on investigating the extent ofrnthe reflection of gender stereotyping and the degree of females resistancernto such stereotyping, also tries to asses the significance of the plays inrnabolishing this stereotyping.rnTo this effect, the researcher has employed a purposive samplingrntechnique to select some plays which could better show cultural roles ofrnsexes. In this respect, from the total of 102 plays transmitted in 1997rnand 1998EC, the researcher had to confine himself to the study of onlyrnfive plays.rnThe result of this study shows the availability of dramas which addressesrnthe most important problems of femininity like early marriage andrnconsideration of marriage as a reward for a female . However importantrnraising these issues in the plays is for feminists, the plays are not up tornthe expectations of feminists because the portrayal of characters couldn'trnshow the expected transforma tion.rnFrom the plays, it is also observed that the television dramas a re onlyrnrhythmic . with the contemporary society in representing the role andrnrepresentation of both sexes. However, feminists, in this ,regard, believernthat the absolute reflection of a patriarchal society in a television play isrnonly a contribution to producing a new patriarchal generation. Thus, thern;.); plays of the television programme in focus ;, in this project, shall act onrnÂ·re creating a. reasonably new environment with regard to the role andrnrepresentation of sexes,rto bring about a change in the actual patriarchalrnsociety.rnIn the sense of bringing the change in the plays and thereby the targetedrnaudience, this study, therefore, intends to suggest some solutions. Thernresearcher believes that both the agency and the drama producingrncompanies including authors have to be aware of transforming thernnature of plays in response to feminists aim of creating a new world freernfrom females' oppression.