The Effect Of Marketing Strategies On Customer Satisfaction (the Case Of St. George Brewery)

The success of any business entity is not mainly influenced by its employees or any internal factors, butrnsignificantly determined by the level of customer satisfaction due to the products and services offeredrnby that particular business. Fortunately, marketing mix, branding strategy and marketing relationshiprnstrategy can be used as each elements of it is designed to meet customer’s needs and satisfaction. Thisrnstudy was conducted to examine the effect of marketing strategy on customer satisfaction at St. Georgernbrewery. A quantitative research of the data collection used and384 questionnaires is distributed andrn330 usable questionnaires for response rate of 85.94% returned. Data was analyzed using descriptive,rncorrelation and multiple regression analysis. The result of the study shows that among the sixrnvariables product, distribution, promotion and relation marketing strategy have positive significantrnimpact on customer satisfaction while price and branding strategy don’t. Following the findings, thernstudy therefore recommended that the company should concentrate their attention on developing morernand improved effective marketing strategies for retaining and sustaining their customers by satisfyingrntheir unlimited needs and wants

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