This study is conducted on a small indigenous organization called Hiwot Ethiopia, whornaims to achieve gender equality and promote ASRH by focusing on men. The mainrnobjective of the study is to view the role of these men/boys practitioners who activelyrnparticipate in the project serving as mediators between the organization and thernbeneficiaries to achieve the objective of the project.rnThe role of men practitioners in the project is evaluated in this study, through theirrnpelformances and activities that they have conducted through out the project cycle. Tornconduct the study, both qualitative and quantitative methodologies are employed.rnAccordingly, questionnaire is distributed to the total population of 60 practitioners, whilerninterview is conducted with 31 men practitioners of the project. Moreover, 10 womenrnpractitioners have participated in focus group discussion, while additional in-depthrninterview is conducted with 4 purposely selected staff of the organization.rnFindings of the study show that, only few of these men participated during the problemrnidentification, while none of them took part in designing the project. However, it is notedrnpractitioners are highly involved in implementing and conducting M&E in the project. Inrnaddition, it is learnt through the study that the organization involves young boys andrnparents in coffee ceremony discussions, edutainment programs and different discussionrnsessions, so as the issue of sexual reproductive health, masculinity, femininity and genderrninequality are addressed and communicated to the beneficiaries.rnHowever, there are certain weaknesses observed during this study that should bernaddressed by the organization to strengthen the participation of these men so as tornachieve gender equality and promote ASRH. In order to run the program effectively andrnto increase the commitment of the practitioners, it is recommended that the organizationrnneeds to allocate enough budget, in addition it needs to monitor and observe thernpelformance of the practitioners more closely so as to enhance their contribution inrnattaining what is required.