An Assessment Of Deposit Mobilization Of Commercial Banks In Ethiopiathe Case Of Dashen Bank S.c

This study aims to assess deposit mobilization of commercial banks in Ethiopia by concentrating the case on Dashen Bank S.C. Descriptive method and particularly survey design approaches were adopted for the study. The survey was conducted with staff individuals working in Dashen Bank S.C at different positions using questionnaires. In addition, the study uses structured review of documents and records held by DB and NBE. The study reveals that customer service, branch expansion, the good will of the bank, management flexibility on customer service, provision of foreign currency and the commitment of the staffs highly affect deposit mobilization of the bank. The current situation shows that Dashen bank is operating in a dynamic and highly competitive environment and there is high possibility of catch-up and by-pass among these banks. Dashen bank should prepare for the inevitable stiff competition that will arise from local and with the eminent future entrant of foreign banks.

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