The aim of this research was to assess the influence that the HIV/AIDS â€“rnrelated stigma and discrimination TV-spot, which was produced by HealthrnEducation Center of the Ministry of health and broadcast by ETV might haverncreated on the viewers.rnData was collected through questionnaires, in-depth Interview and focusrngroup discussions from the target audiences, the producers and writer directorrnof the TV-spot.rnAll the respondents of the questionnaires, the in-depth interview and thernparticipants of the FGD had been shown the spot by video.rnThe questionnaire were filled by 190 residents of Adama, the town where thernresearch took place. Four focus groups of 32 people have been held. In-depthrninterview was held with thirteen people. Ten of them were HIV-positive, twornof them, from Health Education Center, and the other one was the writerrndirector of the TV-spot.rnAccording to this research the TV-spot had not created awareness among mostrnof the target audiences. Respondents said, the spot was stigmatizing. And also,rnthere were many respondents who said the spot's messages was not clear.rnAccording to the majority of the respondents of this research, the word usage,rnand the actions in the spot have contributed to the negative consequence of thernspot.rnAnalysis of data using chi-square showed that, responses given were not age,rnsex, and education level dependent for the majority of the questions. Based onrnrnthe research result, the researcher recommended that health messages shouldrnbe research based, and pre-tested prior to broadcasting.rnOn the other hand, in order to minimize the shortage of human power in thernfield of communication the Ministry of Education has to open, Department ofrnCommunication in the universities across the country as there is no singlerncommunication school, except School of Journalism and Communication atrnAddis Ababa University, recommended the researcher.