This study investigated the relationship between mass media exposure (particularly tornmessages about family planning) and family planning attitudes among married couples inrntwo sub-cities of Addis Ababa.rnAs the population was very large, strata sampling was employed to select respondentsrnand include gender disparity. From each stratum, 90 individuals were approached andrninterviewed with the help of 6 enumerators. It must be noticed that results obtained fromrnthis sample are specific to this particular case. A standardized face-to-face interview wasrnused as a data collection instrument. It was designed to help gather information onrndemographic characteristics, family planning attitudes, media habits and family planningrnbehaviors.rnThe collected data were entered into SPSS and analyzed for the prevalence of familyrnplanning attitudes, the respondentsâ€™ media habits, and the correlation between mediarnexposure and family planning attitudes. The results revealed that nearly 85% of thernrespondents believe spacing/limiting birth is appropriate to use to reduce maternal/childrnmortality and the present population growth rate. Each respondent reported exposure tornthe media an average of 3 hours per day, which identified them as midrange mediarnconsumers. H1, which states a positive relationship between media exposure and familyrnplanning attitudes, was also confirmed for both total media exposure[r(180)=.410,rnp