An Investigation Of The Practice Of Journalism In Ethiopian Television

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The main focus of this study was to investigate the practice of journalism in Ethiopian Televisionrn(ETV). The study examined whether ETV practices journalism or public relations. It assessedrnhow journalists find discrepancies between journalism and public relations and the impact ofrnpublic relations on journalism practice. It was also the main objective of this study torninvestigate the factors that affect news and source selection. Data was collected using qualitativernand quantitative content analysis as well as in-depth interview. A total of 147 news stories ETVrnbroadcast were selected purposely from the first two weeks of three months news storiesrn(December, 2012 up to February, 2013). The findings of the study showed that most of the newsrnwas event and development oriented. As a result, very few news stories were critical of therngovernment and most news deals with success stories. The selected news stories revealed thatrnmost of the news stories were presented not from the public interest point of view, but from therngovernment interest view. The study further revealed that ETV’s journalists were cognizant ofrnthe differences between journalism and public relations. However, due to lack of journalisticrnindependence in the media, journalists were coerced to select news and sources which servedrngovernment interest. Journalists were influenced to report the positive sides of government andrnconceal the wrong doings of government officials. The findings of the study also indicated thatrnETV’s use of public relations as one of sources of news tainted the practice of journalismrnbecause both journalism and public relations are quite different in purpose. Overall, the studyrnconcluded that the principles of journalism, like; the obligation to the truth and loyalty torncitizens were, not portrayed in ETV. Rather the media served as the major rhetorical tool for therngovernment. ETV’s practice reflects the principles and purposes of the government publicrnrelations.

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An Investigation Of The Practice Of Journalism In Ethiopian Television

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