A Study Of Professional Self-identity In Fana Broadcasting Corporate

The aim of this study was to survey professional self-identity in Fana Broadcasting Corporate. Data were collected through questionnaires that were designed, translated into Amharic, tested and distributed to journalists working in Amharic, Afan Oromiffa, Somali and Afar languages. Analysis of data was made by SPSS using descriptive, mean procedure with eta and eta squared measure of association. The result showed that FBC journalists valued different professional self-identities in terms of cognitive and normative dimensions such as considering journalism as a profession, expressing themselves as a professional journalist, committed to serve the public, exercise professional autonomy partially, introduce themselves and the media when they are gathering information from the sources and respect the right and secrets of confidential sources. They also had more value on the importance of journalism education and those who categorized themselves as a Journalist preferred the profession because of its prestige and had absolute pride in their profession.rnBased on the finding the research recommends further studies on FBC journalists’ professional self-identities comparison with that of journalists in other parts of Ethiopia and the world and also the social context, both the media house and the society influence on the professional self - identity of FBC journalists should be studied.

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