Now a days, integrated marketing communication is becoming a necessary condition for thernexistence of an organization. Knowing its immense value, many organizations of the world havernbeen practicing for their marketing communication purposes. The intent of this study was tornexplore the practice of IMC in ethio telecom. To this end, the researcher employed qualitativernresearch approach and in regard to generating data from interviewees, an in-depth interview,rndocument analysis, and observation were conducted. Accordingly, an in-depth interview wasrnconducted with purposively selected staffs, companyâ€™s profile document was reviewed andrnpersonal observation was conducted. The findings of this research indicated that digitalrnmarketing, sales promotions and sponsorship are the most widely utilized MC instruments. On thernother hand, public relations, trade shows and packaging are not extensively and frequentlyrnexploited. The utilization of personal selling and direct marketing is limited to key accountrncustomers and it is not inclusive of all customers to an individual level. The entire level of practicernof IMC from the perspective of stages of IMC framework in ethio telecom is slow moving. In stagernone, integration of all marketing communication instruments to provide a consistent message forrnaudiences is not full-fledged. In stage two, there is no regular assessment conducted on customersrnabout IMC practices. As to stage three, there is utilization of ICT for the marketing communicationrnactivities. Call center service and social media are mostly utilized channels. Stage four has not yetrnattained that there is no measuring return on customers about IMC. Staffs have positivernperceptions towards the implementation of integrated marketing communications in ethio telecomrnexplaining their agreement that IMC has much benefit in saving resources, making easy workrnrelations as well creating integrity with various stakeholders. As to the impediments of practicingrnIMC, the monopoly nature of the company, absence of marketing communication plan and leadrntime, presence of technical jargons, and lack of technical trainings were baldly mentioned byrninterviewees. This study finally recommended that the entire integrated marketing communicationrnactivities should be conducted on the basis of comprehensive planning and structural flaws shallrnbe ameliorated. Moreover, frequent assessments about marketing communication activities onrncustomers shall be made. Lastly, the researcher suggested further study on examining therneffectiveness of marketing communication instruments, and integrated marketing communicationrnfor employee motivation.