This study examined the impacts of banning alcohol advertising on media houses, advertisingrnindustries, brewery industries and the society in Addis Ababa. It specifically aimed to understandrnthe perception and opinion of the public towards alcohol consumption since the bill was passed,rnparticularly among the youth community in Addis Ababa. The study employed a mixed method,rnconducted a public survey and randomly interviewed 187dwelers of Addis Ababa, and also heldrnand in-depth key informant interview with the representatives of two media houses, two advertisingrncompanies and one brewery factory and gathered both qualitative and quantitative data. rnThe result of the study reveals that the banning of alcohol advertising on media outlets has resultedrnin both positive and negative impacts. As a result of the enforcement of the bill that bans alcoholrnadvertising, the exposure of the youth to alcohol has reduced, which in turn may contributed tornthe reduced number of alcohol drinking and alcohol related violence in the city of Addis Ababa. rnDespite its positive impacts for societal well-being, the enforcement of the bill banning alcoholrnadvertising on media outlets, however, has severely impacted the business environments of thernmedia and advertising sectors. The bill has significantly contributed for the decreased revenue,rnreduced labour force and overall market share, which in turn decreased the profitability of therncompanies. As such, the media and advertising sectors should assess their business operatingrnenvironment to identify and tap potential opportunities with other industries and diversify theirrnclient base. The government should also design strategies that can sustain the development of theserntwo sectors, without compromising the well-being of its citizens.