The Practice Of Journalism Profession At Otv News Room Journalists And Audience Reflections In Focus

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The study aimed at examining the challenges and 0ppoliunities of practicing journalismrnprofession at OTV news room based on the reflections of journalists and audiences. The studyrnemployed qualitative research method. Data were qualitatively collected through in-depthrnindividual interview, FGD and document review. Semi-structured interview quest ions wererndesigned for participants of the study and conducted with six FGD and (13) key informants. Therninterviews were conducted with OTV newsroom staff members and with some selectedrnaudiences. The study employed purposive sampling method to select participants of the study.rnData collected for the study through different data gathering tools were qualitatively analyzed.rnTo this end, the Political Economy of Mass Media and Social Responsibility theories ofrncommunication were used as working theoretical frameworks for the study.rnThe findings indicated that, there is greater confusion between journalists and media managersrnon the functions and the extent of journalism practices at OTV news room. The media housernwitnessed less progress in practice. The practices are for the most not base themselves on thcrnessential principles of journalism. Inauspiciously, the media house practices hardly entertainrnjournalistic values; journalists have no autonomy, poor ethics, lack of public interests andrnobjectivity to report based on journalistic values to th is end are visible. Both thc media andrnjournalists have overlooked their responsibility for they much depend on the governmcntrndocuments of policy and strategies in their report. In fact, there are opport un ities of worki ng atrnstate media for practitioners since they have easy access to relevant information wi th regard torngovernment, practice with modern media techno logy, receive cooperation I'i'om differentrngoverrunent officials among others. However, challenges like political influences, lack of skill s ..rnconflict of interest, low professionalism and limited experiences are highly observed in thisrnmedia institution.rnWhat is more, the practices of journali sm at OTV newsroom was not in a posi tion to enterfainrnpublic interest issues because of the confusion related with journalism as profession and hOIlrngovernment sees the role of media. Media practices are highly influenced by med ia owners andrnchallenges take different forms and they prevent the practitioners from entertai ning theirrnprofessional responsibility. Based on the findin g, the study offers peliinent recommendat ions.

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The Practice Of Journalism Profession At Otv News Room Journalists And Audience Reflections In Focus

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