These days, media plays a decisive role in all aspects of political, economic and social affairs ofrna country being the main source of information. It turns into an actor during political partiesrnrunning for general elections in a given country. Along with that, the media play either anrnadverse or significant role in such a critical time of national elections by framing the news andrnprograms in the way that to gratify the abiding interest of owners adherent to one side.rnThis study was conducted mainly to investigate the framing of pre - election news stories duringrnthe 2015 Ethiopian general elections by the country's government owned and privately ownedrnmedia. The study employed qualitative content analysis approaches. To conduct the study, twornnewspapers namely Addis Zemen and Amharic Reporter and two broadcasters namely EBC andrnFBC (television and radio respectively) with a relatively larger circulation and high coverage ofrndomestic politics were under the study. Two major contending opposition parties, the Blue partyrnand Medrek were interviewed to help the researcher see how the framing of pre - election newsrnstories was done. The study included news stories and editorial pieces published and broad castedrnwithin the period of March 24 to May 21 , 2015.rnResults of the study revealed that the government owned media Addis Zemen and EBC werernunder the pressure of the government and portrayed the ruling party (EPRDF) positively whereasrnthe privately owned media Amharic Reporter and FBC were relatively under a lesser pressure and portraying the political parties relatively neutrally in framing of the pre - election newsrnstories during the fifth round Ethiopian general elections. Morality frame and conflict frame werernthe predominant frames employed by the selected media during the preelection period. Finally,rnrecommendations are given based on the findings.