Advertisements encapsulate subtle power that eventually entices andrnpersuades the target audience into buying commercial products orrnsubscribing to services. People might experience an embarrassment ofrnriches when exposed to an avalanche of similar items flood the market.rnHere, therefore, adverts mightplaya monumental role in swaying thernheart of the customers to product while distancing it from the other. Tornachieve their purposes, pretty subtle, the advertising industries seekrnapproaches to the potential customers. The best thing in this career is tornappeal to both emotion and mind. The advertiser discusses thernimportance of the item with the audience as if the advertiser is the onlyrnreliable friend of them. This intimacy is meant to be achieved if thernadvertiser employs acceptable and compelling techniques according tornpotential buyers ' culture .rnIn this research, it is found that less or no a tten tion IS gIven to thernculture of local potential buyers. Particularly when it comes to AfanrnOromo advertisements, cultural entities which could perhaps be thernmost appealing to the Oromo society are left out apparently. In most ofrnAfan Oromo advertisements transmitted on ETV, western music andrnculture, and other society's culture are delineated. The advertisementsrnare simply the tradition of Amharic version without appropriaternadaptation. Implicitly, non Oromo culture overshadows every AfanrnOromo advertisement transmitted on ETV. The advisement performersrncomplain about unfair payment while advertisement agency managersrnput the responsibility on organization who wants advertisement. Thernstudy investigates the intricacy of the problem which needs knowledge ofrnevery concerned body.