The purpose of this research was to examine how effective communication strategy can playarncrucial role in empowering rural women who have limited acsses to information. As a theoreticalrnframe work different communication approaches were reviewed and participatoryrncommunication theory was employed to inform the study. Four basic research questions werernformulated to guide the study and qualitative research method was selected as the principalrnmethod of the study. The study employed in depth interview, focus group discussion and directrnobservations to gather the necessary data from purposely selected respondents.rnThe finding of the study showed that Molale Woreda has communication strategies designed tornempower women in political, social and economic aspects. Different women's associations,rngovernment workers, schools, event celebrations and trainings are the basic tools used tornimplement the strategy while mass media are the least. The study also revealed that women haverntheir own traditional communication methods that are not found in the strategy and interpersonalrncommunication with female development communicators was preferable way of communicationrnby them. However, there were various communication barriers found to be the big challenges tornimplement the strategy and results women were not equally participating in political, economicrnand social phenomenon. These include the existing negative attitude towards women, illiteracy,rnownership of communication materials, lack of freedom to public sphere and lack of trainedrnhuman power.rnTherefore, the study concluded that the communication strategies employed to empower womenrnin this study area (Molale) were designed to be participatory, however their participation is notrngenuine rather it is for the sake of informing and getting feedback. This results women to havernlimited acsses to infom1ation and based on the finding of the study the researcher forwardedrnsome recommendations to improve the communication strategy for empowering women.