The aim of this thesis was examining the interaction between some selected mass media institutions andrnSchool of Journalism and Communication, Addis Ababa University. The quantitative and qualitativernmethods of data analysis technique were employed to analyze data collected through questionnaire andrninterview from a proportional allocation, random sample.rnBoth mass media institutions and School of Journalism and Communication were found to have positivernattitude, and with no significant difference between, towards the assumed interaction between them.rnHowever, the interaction practically was found not to exist except in the apprenticeship and in arnunidirectional (only from School of Journalism and Communication to mass media institutions) training.rnUpdating work, strengthening professionalism, minimizing cost, getting media play its role based on thernprinciples of journalism and winning employability for students were identified as the major assumedrnbenefits to be realized as a result of interaction.rnCommenting on performance, conducting media research and using media research, familiarizing shortrnterm and long term plans, etc were found not applied as means of interaction, and lack of trust,rnexperience, finance, ideology difference, lack of initiative and time were pointed out as reasons behind.rnThis implies that the relational approach theory to education which emphasizes the need of interactionrnbetween educational institutions and stake holders to make education bring about change in the societyrnwas found not practically applied.