The purpose of this study was to examine how Ethiopian print media framed inflation duringrnthe period of March 2008 to February 2009. The research employed qualitative approachrnusing textual analysis. Three newspapers namely, Addis Zemen, Reporter and Negadras werernselected for the study. Data was collected using in-depth interview with selected journalistsrnwho work for the sample newspapers as well as from the newspapers published betweenrnMarch 2008 and February 2009 and also from in-depth interviews with the few journalistsrnwho work for sample newspapers. The findings revealed that the newspapers have framedrntheir news stories predominantly by selecting which facts to include or exclude, emphasize orrnde-emphasize as well as by positioning the information within the news stories. Addis Zemenrndefined inflation as a problem caused by various factors and worsened by greedy retailers tornunfairly accumulate wealth. Hence, the need for continuous regulation and punitive measuresrnagainst retailers has been in order. It also presented the establishment of consumersrnassociation to effectively curve the inflation. Reporter, on the other hand, defined inflation asrndramatic problem which came about by a number of causes. According to this newspaper, therncause of inflation was predominantly the gap between supply and demand and recommendedrneffecting sensible economic development programme. Negadras, on its part, defined inflationrnas a problem mainly caused and aggravated by shortage in agricultural produce. Thus,rnincreasing production and productivity was suggested as a solution.rnLack of knowledge on the part of journalists in the area of economics, reluctance of experts tornserve as sources and the editorial policy were the grounds for the framing to come out as suchrnin Addis Zemen. For Reporter, the complexity of the issue, freedom on the part of thernjournalists to cover issues without interference and strong background in economics andrnbusiness education were the grounds for the framing to come out the way it did. Lastly forrnNegadras, it was mainly because of the focus of the newspaper on business and economyrnwhich compelled it to side with business firms.