The Effect Of Promotion On Medical Students Prescribing Behavior Evidence From Yekatit12 Medical College Students
Marketing Management Project Topics
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The purpose of this study is to assess the effect of promotion on medical students’ prescribing behavior. A total of 164 medical students in Yekatit 12 Hospital were used in the study. Self-administered survey questionnaire was used to collect data. Accordingly the thesis assesses very important research questions on medical students’ prescribing behavior due to the promotional activity, PSRs, Gifts, Detailing and Sample drugs, by pharmaceutical companies. The finding show that the overall level of promotion and medical students prescribing behavior is in a good range specially for detailing which is in a strong range relatively. Correlation analysis was used to examine the relationship between study variables. Regression analysis were used to conclude the result of undertaken study and conclusion suggests the PSRs, Detailing and sample drugs have direct and significant effect on medical students’ prescribing behavior while gift does not affect significantly. Finally, suggestions and recommendations are forwarded for ensuring the effective and ethical pharmaceutical promotion.
Subsurface Intelligence & Critical Mineral Exploration
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