The Effect Of Service Quality On Customer Loyalty The Case On Commercial Banks In Ethiopia
Marketing Management Project Topics
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The major aim of the study was to examine the effect of service quality on customer loyalty on commercial Banks in Ethiopia. Moreover, the study tries to investigate the relationship between service quality and customer loyalty. Bank service quality (BSQ) model of Bahia and Nantel,(2000) was used to evaluate overall level of service quality and its effect on customer loyalty. The model had six factors; effectiveness and assurance, price, Access, Tangibles, Service portfolio and Reliability. Descriptive and explanatory research approaches were used. Four commercial banks namely CBE, Dashen bank, united Bank and Wegagen banks were selected randomly and 384 questionnaires were administered to customers of all banks using convenience-sampling method and 300 responses were analyzed in to SPSS version24. The correlation result indicated that there is a positive and significant relationship between all BSQ dimensions and customer loyalty. Tangible dimension has the highest effect on customer loyalty. Moreover, the regression result indicated that effectiveness and assurance and reliability have a positive but insignificant effect on customer loyalty
Subsurface Intelligence & Critical Mineral Exploration
Modern Geology projects now focus on Machine Learning in Mineral Targeting, Carbon Capture & Storage (CCS) Geologic Modeling, and Critical Mineral Systems (Lithium, REEs). If your research involves Hydrogeological Connectivity, Seismic Inversion, or Geotechnical Site Characterization, ensure your analysis follows the JORC or NI 43-101 reporting standards and utilizes robust 3D Subsurface Visualization and Geochemical Fingerprinting frameworks.
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