This research paper studies the role of beer advertising on purchase intention; In the case ofrnledeta and kolfe keranyo sub city in Addis Ababa. In this research the researcher usedrnquantitative approaches, to collect primary data through questionnaire. The study uses surveyrnresearch to collect the questionnaire and convincing the beer consumer. The study was limited tornthe beerâ€™s consumers in two Addis Ababa sub city (Kole keranyo and Ledeta) and the samplernconsumers were selected based on purposive sampling technique. Thus, out of the total of samplernsize of 384, 68% which is 262 consumers or responds were from Kolfe Keraniyo sub city and thernother 32% which is 123 respondents were from Lideta Sub City. According to the researchrnfindings, the beer advertising message and the media factors have significant role on consumerrnpurchase intention. Further, the role of advertising on consumer purchase intention, majority ofrnthe respondent agreed on likeability of media, plan to use in the near future. Message givesrnKnowledge and the source is attractive and creates awareness while the source roles isrninsignificant in the study. The research findings also reveal that there is a positive and strongrnrelationship between the two variables. However, the relationship between media factor strongerrnthan the Message factor. Based on the research findings, the researcher suggests that duernattention should be given on the convincing and believability of messages and measuringrnadvertising efforts against the advertising objectives is important not only to evaluate therneffectiveness but also to design the appropriate advertising strategy that meets the desiredrnchanges of consumer purchase intention.