The Effect Of Key Account Management Strategy On Customer Satisfaction In The Case Of Ethiopian Airlines
Marketing Management Project Topics
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The primary objective of the study was to analyze the effect of key account management strategyrnon key accounts satisfaction. A conceptual model was developed and hypothesized .the resrecherrncollected data from 107 organizations, registeredas key accounts by Ethiopian airlines. Thernresponse rate for the study were 76.1%, SPSS V 21.0 used to analyze the data collected and torntest the hypotheses put forward. The finding of the study shows that the independent variablesrnnamed activity intensity and activity pro-activeness, actor`s commitment and relationshiprnbuilding have a positive and significant effect in key account satisfaction in the case of Ethiopianrnairlines, Which result in acceptance of the entire proposed hypothesis. These findings arernbeneficial for the companies who are working in the airline industry and for Ethiopian airlinesrnitself. The study also recommended further studies on the area by including other variables tornincrease understanding
Subsurface Intelligence & Critical Mineral Exploration
Modern Geology projects now focus on Machine Learning in Mineral Targeting, Carbon Capture & Storage (CCS) Geologic Modeling, and Critical Mineral Systems (Lithium, REEs). If your research involves Hydrogeological Connectivity, Seismic Inversion, or Geotechnical Site Characterization, ensure your analysis follows the JORC or NI 43-101 reporting standards and utilizes robust 3D Subsurface Visualization and Geochemical Fingerprinting frameworks.
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