The aim of this study was to investigate the influence of different pricing strategy on consumerrnpurchase decision of Ambassador Garment PLC. Clear understanding of these factors will enablernAmbassador Garment marketing managers to develop suitable marketing strategies, businessrnmodels, processes, and Suitable pricing strategies. To address the research objective 138 sampledrncustomers were selected. Purposive and convenience sampling methods were used. Questionersrnwere distributed to conveniently selected customers and Data gathered were analyzed based onrnthese 138 samples customersâ€™ response using SPSS 20 software package. Descriptive statisticsrnand explanatory research design were employed. All out puts were reported using percentage,rnmean, standard deviation, correlation analysis and regression result. The result indicates thatrnamong different pricing strategies Discount pricing and Odd pricing found to have the highestrncorrelation with consumer purchasing decision of Ambassador Garment PLC. Thus, one canrnconclude that Price discount and Odd pricing strategies had the most statistically significantrnfactors influences customers to prefer Ambassador Products. Consumers are not preferred thernfirm that charges high introductory price for new Ambassador produces.rnBased on the finding this research recommends Ambassador Garment PLC may consider offeringrnvarious discounts aimed at all persons. The company also advised to identify dynamic pricing tornattract their high involvement of consumers. Also, it is better to Ambassador Garment to take arncaution when introducing a new price promotion. Better to sell with lower and discount price forrnthe new items produced in the company. The company doesnâ€™t advisable to set high price duringrnthe introductory phase of product instead better to use discount pricing during introductory of newrnproducts