The Effect Of Product Quality On Customer Satisfaction The Case Of Ethio Telecom
Marketing Management Project Topics
Get the Complete Project Materials Now! »
In today’s dynamic business environment the customer is the heart and soul to the organization. Therefore, evaluating customer satisfaction is indispensable element in any strategy for product success and company business performance improvement. Satisfaction is a person's feelings of pleasure or disappointment that resulted from comparing a consumed product's perceived performance to expectations. Therefore, satisfaction was examined by the means of a survey using questionnaires. This research aims to analysis the effect of product quality on customer satisfaction in telecom sector in case of ethio telecom. In particular, this paper answers the effect of product quality on customer satisfaction through the eight product quality dimensions. It used quantitative research analysis method, and the data collected and analyzed with descriptive and inferential statistics. The result showed a positive correlation among the variables and significant effect of product durability, aesthetic and perceived quality to customer satisfaction. The result also showed insignificant effect of product performance, feature, conformance, reliablity and serviceability to customer satisfaction
Subsurface Intelligence & Critical Mineral Exploration
Modern Geology projects now focus on Machine Learning in Mineral Targeting, Carbon Capture & Storage (CCS) Geologic Modeling, and Critical Mineral Systems (Lithium, REEs). If your research involves Hydrogeological Connectivity, Seismic Inversion, or Geotechnical Site Characterization, ensure your analysis follows the JORC or NI 43-101 reporting standards and utilizes robust 3D Subsurface Visualization and Geochemical Fingerprinting frameworks.
Be the First to Share On Social
RELATED TOPICS
455
Enjoying our content?
Don't miss out on new videos! Subscribe to our YouTube channel for more awesome content.
Subscribe Now!