The Effects Of Tourism Push And Pull Motivational Factors On Leisure Tourists Return Intention The Case Of Bishoftu Town A Mediation Analysis Of Tourist Satisfaction

This study was conducted to examine the effect of tourism push and pull motivational factors on leisure tourists’ return intention to Bishoftu with an intervention effect of tourist satisfaction. Previously conducted empirical studies revealed that tourism push and pull motivational factors have positive effect on tourist satisfaction and return intention even though it is hardly studied in Ethiopia context. Assessing the effect of tourism push and pull motivational factors on tourist satisfaction and return intention to Bishoftu is the objective of this research. The finding of this research disclosed that tourism push and pull motivational factors have positive and statistically significant (p

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