The Effectof Yieldmanagement Strategiesoncustomerretentionthemediatingroleof Customersperceptionof Fairnessin5-starhotelsinethiopia
Management Project Topics
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Yield Management strategies:dynamicpricing,capacity management, pricerndiscriminationanddurationcontrolare usedinhighratedhotelstooptimizeroomrnoccupancyandinturnprofitability.These strategieswereexaminedextensivelyiftheyrnhadeffectoncustomer retentionviathecustomers’perceptionof fairness.Customers’rnperceivedfairnesstowardsyieldmanagementhadbeengiven littleattention;thus,this studyrnexamined its mediating effectbetween yield managementstrategies andcustomerrnretention.Thisstudyadoptedquantitativeresearchapproachfortheinvestigationthroughrnquestionnairesofvalidmeasureandinterviewswithmanagersof5-starhotelsinEthiopiarnandtheircorresponding customers.ThisstudyutilizedsimpleandmultipleregressionrnresearchanalysistechniquesandPROCESSmacroforSPSSandpresentsfindingsintherntopic.Andtheresearchfindingsreveal thattheapplicationoftheaboveyieldrnmanagementstrategieshassignificanteffectoncustomerretention viacustomer’s perceivedrnfairness.Managers’ decision makingand theirflexibility in the application ofrntheyieldmanagementstrategieswasalsofoundtobeindispensableinmaintaininglastingrnrelationshipswiththeircustomers.Customers’perceivedfairnessfullymediatesdurationrncontrolandcustomerretention.Andrecommendationsweremadeforhotelstorationallyrnintegratetheiryieldmanagement strategieswithcustomerrelationshipmanagement
Subsurface Intelligence & Critical Mineral Exploration
Modern Geology projects now focus on Machine Learning in Mineral Targeting, Carbon Capture & Storage (CCS) Geologic Modeling, and Critical Mineral Systems (Lithium, REEs). If your research involves Hydrogeological Connectivity, Seismic Inversion, or Geotechnical Site Characterization, ensure your analysis follows the JORC or NI 43-101 reporting standards and utilizes robust 3D Subsurface Visualization and Geochemical Fingerprinting frameworks.
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