Customer retention is the activity that an organization undertakes in order to reduce customerrndefections.Considering highly competitive, complex and dynamic environment of the banking industry togetherrnwith slight differences which exist in financial products and services best and appropriate customer retentionrnstrategy and satisfying customer are important issues. The purpose of the study was to examine the effects ofrnretention strategies on customers satisfaction in the case of Dashen bank. The study focused onrnfivedimensions namely; customer relation management, trustworthiness, customer centricity, gifts andrnE-banking services which can affects customer satisfaction in three selected branches of Dashen bank. Thernstudy used quantitative research approach and the researcher employed descriptive explanatory researchrndesign to answer questionnaires and to analysis and explain the result by using descriptive statistics.rnInferential statistics was used to analyses the correlation between variables using SPSS 2020. Regressionrnanalysis was made to identify the effects and significance of independent variables on dependent variable.rnConvenient sampling techniques was used to select the sampled respondents. Total of 394rnself-administered questionnaires were distributed to the respondents and 376 questionnaires wererncollected and analyzed properly.The result of the study revealed that four of the five dimensions ofrnretention strategies( customer relation management, trustworthiness , customer centricity and eâ€“bankingrnservice) have positive and significance effects on customer satisfaction and the gifts provided by the bankrnhas negative and insignificant effects on satisfaction