This descriptive study jar an assessment of cinema screen advertisements potential inrnEthiopia has three parts. Questionnaire for the first part and structured interviewrnquestions for the rest two parts were used as a tool jar collecting data. Descriptivernpresentations of the results are discussed along with the findings of the reviewedrnliterature. The first part of the study reveals that cinema/theater audiences are active inrnterms of making purchase decisions. The number of audiences is increasing even thoughrnno one has targeted them for advertisement when they are seated idle in therncinema/theater waiting for the movie or the theater to start. The second part of the studyrnthat focused on the cinema/theater houses has indicated that, if there are promotionalrnenterprises that can produce and supply cinema screen advertisement slides or clips,rnthey can run it and generate additional revenue. The third part of the study conducted onrnthe promotional enterprises, on the other hand, has shown that there are very fewrnlimiting factors to start cinema screen advertisements except the missing awareness byrnthe advertisers and the cinema/theater houses. Based on these indications, the studyrnconcludes that there is potential for cinema screen advertisements in Ethiopia. If thernnecessary preparations by the cinemas/theaters and the promotional enterprises arernmade and co-operations are established between these two parties that have thernaudience and the advertisers in common, the potential for cinema screen advertisement'rnalready exists.