Today, the competitive environment of banking industry employees' customer orientationrnis one of the most important capital and success factor of the organization. Therefore,rnknowing factors influencing customer orientation can help to develop this capital. On thisrnbasis, this study aims to provide empirical evidence on the effect of internal marketing onrncustomer orientation of CBE. A quantitative research approach was applied to collectrndata from employees in the CBE. The target population of the study was CBE employeesrnassigned in the area where there is a direct contact with customers (frontline employees).rnSimple random sampling technique was employed and sample sizes of 341 frontlinernemployees were selected. To accomplish this, a questionnaire survey was conducted byrntaking the most important internal marketing dimensions that were identified by severalrnresearchers from literature. For the sake of achieving the objectives of this study,rnquestionnaires were analyzed using descriptive and inferential analyses with the help ofrnSPSS version 20 statistical software program. The study reveals that all internalrnmarketing dimensions such as empowerment, training, internal communication andrnreward have significantly and positively effects on customer orientation of CBE frontlinernemployees. The result confirms the hypothesized relationships in the research model.rnThus, managers and policy makers in the bank needs to emphasis this idea of internalrnmarketing and apply this concept in a more focused and thorough manner