The Impact Of Service Quality On Customer Satisfaction In Lifan Motors P.l.c An Empircal Study Through Servqual
Marketing Management Project Topics
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The study focused on the assessment of service quality and customer satisfaction with Lifan motor’s spar part sales and vehicle maintenance service The primary objective of this study is to assess the overall satisfaction level of customers with vehicle maintenance service. The study was Lifan motor’s customers in Addis Ababa. The five SERVQUAL dimensions developed by Parasuraman et al (1988) were used to assess the customer satisfaction, But the measurement was using SERVPERF scale. A sample of 250 respondents was selected using simple random sampling method among which 244 were collected where 172 (70.5 %) were males and 72 (29.5%) were females. The finding shows that the majority 93.4% (228) were satisfied with the service of Lifan motors provided to them.rnThe result of the study also indicated that next to assurance empathy is the second most important dimension which can influence the overall satisfaction of the customers. Therefore the company should work to improve the other dimensions namely tangibility, reliability and responsiveness to insure their customer’s satisfaction
Subsurface Intelligence & Critical Mineral Exploration
Modern Geology projects now focus on Machine Learning in Mineral Targeting, Carbon Capture & Storage (CCS) Geologic Modeling, and Critical Mineral Systems (Lithium, REEs). If your research involves Hydrogeological Connectivity, Seismic Inversion, or Geotechnical Site Characterization, ensure your analysis follows the JORC or NI 43-101 reporting standards and utilizes robust 3D Subsurface Visualization and Geochemical Fingerprinting frameworks.
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