time the emerging of technology in the whole world has become wide and strong, likewise in our country the same fate has happened. Companies throughout the world are constantly seeking new ways to reach consumers and social media is one of them. In this research social media and its effect on buyerâ€™s behavior of the real estate sector is discussed. Variables such as entertainment, social imaging, content and information satisfaction were discussed and their effects were allocated on buyersâ€™ behavior. A five scale LIKERT scale questionnaire was distributed to 384 respondents and 320 questionnaires were used for analysis. The study used linear regression model to analyze the collected data. These corresponding data were analyzed for answers that were collected from research questions. Throughout the usage of social media by real estate companies, buying behavior of consumers has been affected by the mentioned variables, out of the four social media variables entertainment, social imaging at 1% and information satisfaction have positive effect on consumers buying behavior at 10 % level of significance. On the other hand, content has insignificant effect on customer buying behavior. After analyzing and interpreting the data few recommendations were pointed out, real estate companies must take the resourcefulness of social media to vastly advertise their products on different portals of social media and hire professionals in the sector of social media handling to have a better outcome of the opportunity, also wok on sending out complete and entertaining information about the product and service they provide to satisfy their consumers. Regarding social imaging real estate companies should take different measures to different groups of people to have a better outreach throughout social media