This research work titled THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS A CASE STUDY OF MICRO PRODUCTS LTD. ENUGU was carried out with the following objectives.

- To determine if the organization usually adopt effective marketing planning

- To offer solution to the company for the need of effective marketing planning.

To achieve the above objective questionnaire were prepared and administered on customer’s relevant staff and management micro product Ltd.

Topmen’s formals was used to determined the sample of consumer of micro computer services while census was used for staff and management.

The hypothesis formulated were tested used chi-square. Extensive literature review was carried out on books and relevant material. The questionnaires analyzed with percentage tables and frequencies shows the following that marketing planning can standout with the implementation of its promotional tools there by making the consumers have a sense of choice base on what they prefer them to create on the market.

That a good quality product should be advertised in a very planned and organized way to get the attention on his targeted audience.

Based on this findings the researchers recommend the following micro products should get the attention of the targeted audience.

The ability of any organization to get its product to its targeted audience / consumers depends very much on the effective implementation of marketing planning.

These recommendations if properly carried out will boost marketing planning in the marketing of computer products.

TABLE OF CONTENT

TITLE PAGE - - - - - - I

APPROVAL PAGE - - - - - II

DEDICATION - - - - - - III

ACKNOWLEDGEMENT - - - - IV

ABSTRACT - - - - - - V

TABLE OF CONTENT - - - - - VI

CHAPTER ONE

1.1 Background of the study

1.2 Statement of the problems

1.3 Objective of the study

1.4 Formulation of hypothesis

1.5 Significance of the study

1.6 Scope of the study

1.7 Definition of terms.

CHAPTER TWO

2.0 Literature review

2.1 What is marketing planning

2.2 The place of marketing planning in marketing

2.3 Factors that determine effective marketing planning

2.4 Strategic marketing planning

2.5 Essential contents of a marketing plan

2.6 Company profile: Micro products limited

2.7 Basic planning process in business

2.8 Steps in marketing planning

CHAPTER THREE

3.1 Research methodology

3.2 Population of the study

3.3 Sampling techniques

3.4 Sampling size determination

3.5 Research instrument used

3.6 Method of data treatment and analysis

3.7 Limitation of the study

CHAPTER FOUR

4.0 Presentation, analysis and interpretation data

4.1 Presentation and analysis of data

4.2 Test of hypothesis

CHAPTER FIVE

5.0 Summary of the finding recommendation an conclusion

5.1 Summary of finding

5.2 Recommendations

5.3 Conclusion

Bibliography

Appendix

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the job that should be handled by experts in the field of marketing were given to less qualified personnel and in most cases this shortens life of most business.

As time went on there is competition among companies and they have to face to know what their customers want before the market.

This idea bought about companies having well laid down plan before they market good and services for market needs. In executing thee plans the company or marketers in charge how feel that to be successful one must be able to control set down plans.

In planning and control of marketing activities the reward comes from what is put into the plan and measure up, monitoring (control) rather than from what is eventually produced.

The process of marketing planning and contrail is to make the future happier. It is mostly concerned with helping management identify marketing problems and alternative ways to solve them and easy decision making marketing planning share with the other activities of the marketing mix, the distinction in commerce of being a dynamic element in operation of business.

In the view of Edeoga (2002: (2)/planning is the process of anticipating the future and determining course of action for achieving organizational objectives planning is deciding in advance what to do, how to do it, when to do it and who is to do it, when to do it and who is to do it (Agbo 2000:33). As Billy E. Goetz Acted, planning is fundamentally choosing and a planning problem abises only when an alternative course of active is discovered.

Edeoga believes that the planning process creates a blue print that not only specifies the means for achieving organizational objectives but provides chokepoints at which performance can be compared with expectations to determines whether current and activities are moving the organization toward its objectives.

The important of planning in any organization including computer services business, need not to be once emphasis Adnika believes that he who fails to plan planes to fail this include organization, he noted future that no organization can operate profitably by merely trying to react to situation development as they occur.

It is because of the important of planning that the researcher enfical looks at the role of marketing of computer products.

1.2 statement of the problem

To survive in a dynamic and competitive environment like our marketing organization must understand and practice marketing planning. Marketing planning up an organization to base its marketing program or marketing effort on the needs and want of consumers marketing planning leads to increased profitability survival and growth of the from. Inspite of these and many more many company including computer services from plays Lip services to marketing planning these have cost a lot of failure of many organization including computer froms. This the researcher seeks to find white having company fail to plan their marketing products?

To what extent does lacks of marketing planning lead to fail of many companies these and many mane farms. The central task of these research works.