The Impact Of Mass Media For Urbanization

To make this research completed the study employed mixed approach, both qualitativernand quantitative. The researcher used both primary and secondary sources of data.rnPrimary information was collected mainly from both kinds of migrants; elderly migrantsrnthose who became permanent residents of Addis Ababa city and youth migrants whornarrived after the Ethiopian millennium celebration. The tools used to gather the primaryrninformation were questionnaires and interview as well as FGDs guidelines for mediarnprofessionals and urban research specialists. A total of 180 respondents (100 youthrnmigrants, 55 elderly residents,20 mass media professionals ) were selected forrnquestionnaire by purposive sampling technique. Moreover, 5 urban experts andrnresearchers from AAU,EDRI, MoUDC were selected purposively . But 90, 45 and 15rnquestionnaires respectively were responded back to the researcher properly. Moreoverrn12 youth migrants and elderly residents (six from each) were selected to be keyrninformants purposely for interview and 23 key informants were included (from massrnmedia,urban sociology,toem planning,research and municipality service sectors) and 6rnprofessionals were involved in FGDs. whereas secondary data were gathered fromrnsources like books, articles, official documents and other pertinent publications.rnDescriptive statistical method was employed to analyze quantitative data about generalrninformation of migrants by using excel 2007.Whereas the qualitative data was analyzedrnusing description as well as narration to triangulate its validity and reliability with therndata set. The interview held with key informants and both kinds of migrants has beenrnaudio recorded for further investigation, adjustment and addition of some informationrnrelated to this research. The result of the study indicated that mass media was notrnworking its own assignment to bring intended urbanization because of many reasons.rnInversely the urban development actors didn’t give credit for the importance of massrnmedia as part of holistic urbanization.

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