The purpose of this study is to asses the general socia-economic implication of nelworkrnmarketing in Addis Ababa. Due to the youngness of the industry in the country, hardlyrnany studies have been made on this area; therefore, this study was initialed 10 fill Ihernknowledge gap that exisls in this particular area and il was conelucled by taking Ihernsample participants of Gold Quest International (GQI). This company is one of Ihernpioneers NWM Companies in Ethiopia.rnThe objective of this sludy is to briefly asses the general socia-economic implications ofrnnetwork marketing in Addis Ababa with special reference to Gold Quest international. Inrndoing so, the economic contribution of the business, in the form of laxes andrnemployment opportunity, and the social implication as 10 what societal values therncustomers gel/Io-~e from tile lechnologies and knowledge Iransfer were assesseelrnTo achieve this objective. bolh qualilative and quantitalive research methods were used.rnThe study involved 96 pnrticipnllis of Ihe business, five case sludies and a grouprndiscussion.rnThe resull of Ihe sludy shows Ihal 1I10si NWM business participanls are young, nliJlc,rnunmarried and educated. The business created employment opportunity and personalrndevelopment for them. Moreover, as the majority of respondents indicated, the businessrnhelped them build new relationships and even strengthened their previous relations.rnAlmost all participants (97%) of the business documented that they did not get financialrnbenefit, Which was their major reason for their involvement in the business. The businessrndoes nol have rules and regulations for ils activily in Ihe country.rnIt is concluded from the study Ihat network marketing helps creale many import anirnsocietal values if it is done with ils true concepls. In this regard, il is also observed fromrnthe focus group discussion that individuals should join the system to use the proeluclrnandlor service as Iheir primary objective then Ihe financial benefil comes afterwarelsrnMoreover. it is recommended Ihal exislence of rules anel regulalions for ils activily in tI/Crncounlry will help develop Ihe business and help Ihe participanls 10 acquire ils benefils