'/he o;'iective II/, this study is to assess the impact o/' social marketing on modernrncontracept ive utilization in Dessie '/IJllln. it cumpares the number a/' children andrnaverage age difference in betilleen children a/' users and nun-users a/' modernrncontraceptive methods. 7I7e data used is mainly primm)! (collected throughrnquestionnaire, ./ocus group discussion and interview). Other sources (secondw)! data)rninclude lI 'ritten materials The primw)! data were collected FOI11 10-1 user and 9-1 nonuserrnor modern contraceptire methods selected by .I),stematic random samplingrn/)escriptive statistics, t-test and chi-square test Iliere employed/or analysis. 'Ihe /indingsrnor the study indicate that there was a statistical difference hetll'een users and non-usersrnlI 'ith regard to their number of children and average age diffi!l'ence betilleen children.rnI,,~~posure to/conily planning messages and having or detailed knowledge abuut each andrneve,y conlracephve method were directly related lIIith contraceptive utilization. Prices qlrncontraceptive method' did not signi/icantly alTect contraceptive IItilization. it is there/orernrecoll1mended that Social marketing acti vities in the cOllntl)! should be continlled andrnstrengthened. 'Ihese efforts need to he expanded to rural areas, The private sector isrnexpected to give elliphasis for the modern contraceptive metl70dl' delivelJl service likernother types or services. For tramparency, prices a/' methods need to be advertised sornthat users know the range o/' costs involved and wi/lnot he deceived with unreasonablernprices. Pharmacy store managers may have to become better in/orlJled abolltrncontraeeptil'e choices availahle to clistomers and options ./01' re/'erring cllstomers forrnhigher-level care. Accessibility or contraceptive methods has impact on contraceptivernulilization. 'Ihere/ol'e. providers are expecfed fO make modern cuntraceptive methodsrnaccessible to the residences o/, cOl1lraceptive users. Social marketers should providerndetail kno ll'ledge a;'outthese methods through print, hmadcastmedia and lea/lets.