Micro and small enterprises (MSEs) are generally recognized as a main factor forrneconomic growth and equitable development. Their contribution to employmentrngeneration, poverty reduction and wider distribution of wealth and opportunitiesrnrepresents a major window of opportunity for most developing countries. However, thernpotential role of MSEs is often not realized because of a set of problems and limitationsrnthey encounter on their path to establishment and growth. Most of them Lack capital,rnskills, schooling, information and technical know-how, producing at best only simple andrnlow quality products. Isolated micro and small enterprises would also face difficulty tornattract traders, as trading cost per transaction would be disproportionately high. Butrnthese all stated problems have direct or indirect link with Marketing. Therefore thisrnspecific research is conducted to assess the Marketing practices of MSEs particularly inrnAwi zone with the objective of identifYing Marketing problems of MSEs.rnMuch of the research into Marketing in small businesses concludes thai it is ji-equenllyrnunderulilized and misunderstood by small business owner-managers. So under literaturernreview the research try to justifY what does mean Micro and Small Enterprises, theirrnimportance to other countries economy and Ethiopia, Ihe profile of Awi zone MSEs, whatrnis marketing, its importance to MSEs and other sub topics which helps to clarify thernconjilsion stated above.rnQuestionnaires were filled by 250 Entrepreneurs to collect fresh and first handrniyiformation. Interviews were conducted with the government officials of cityrnadministration in Awi zone. The samples were identified based on quota of each cityrnadministrations have and convenience. Finally the data were summarized by spss versionrn17 and presented in graph or figure.rnConclusion and recommendations are presented on the last part of the paper which isrnbased on evidence that the researcher can collect.