The Impact Of Social Media On Consumer Buying Behaviour ( A Case Study Of Toyota Brand Of Vehicles)

Department: Marketing | Level: MSC | Reference: RE8226HX2B

PROJECT ABSTRACT

The study on The Impact Of Social Media On Consumer Buying Behaviour ( A Case Study Of Toyota Brand Of Vehicles) was conducted at LASU to investigate the critical factors and academic implications surrounding this subject. As a requirement for the award of a MSC degree in the department of Marketing, this research explores the fundamental concepts, challenges, and prospects of the topic.

The primary objective of this research is to provide an empirical analysis of the subject matter, utilizing a well-structured methodology to ensure the reliability of data. This work serves as a validated reference for final year students and researchers aiming to contribute to the existing body of knowledge in Nigeria.

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Download the full work (Chapter 1-5) including Abstract, Table of Contents, and References.

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WHAT IS INCLUDED IN THIS MATERIAL?

✔ Complete Chapters: 1, 2, 3, 4, and 5.
✔ Abstract & Table of Contents: Professionally structured.
✔ References: Comprehensive and current citations.
✔ Questionnaires/Data: Included where applicable.

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