Postgraduate Project Topics, Thesis and Dissertation
4921. Determinants Of Brand Loyalty In The Brewery Industry The Case Of St.george Brewery
The general objective of this study is to examine the major factors that determine brand loyalty of St.George beer market in Ethiopia; in addition it explores the major determinants of beer brand loyalty. The research type is a casual research type. A total of 136 questionnaires were distributed...
4922. Antecedents Of Loyalty In The Insurance Industry Of Ethiopia (a Special Emphasis On Private Insurance Companies)
It is essential for insurance companies to understand the critical factors that influence customer loyalty in order to be successful in this competitive marketing environment. The general objective of the study is to investigate the determinants of customer loyalty in the private insurance industry...
4923. Measuring Service Quality And Customer Satisfaction (the Case Of Qatar Airways)
In service production and consumption age surviving in the industry, reaping profit and retaining customers needs a continual gauge of service quality measuring in alignment with customer satisfaction. The study was aimed to measure service quality and customer satisfaction in the case of Qatar...
4924. Impact Of Internal Marketing On Employees Job Satisfaction (a Case Study In Zemen Bank)
This project investigates the impact of internal marketing practices represented by the empowerment, training, communication and Reward and Organizational support, on job satisfaction of Zemen bank. Proposing this five internal marketing practice and whether to determine it has an effect on...
4925. Marketing Challenges And Prospects Of Innovative Multinational Pharmaceutical Companies The Case Of Ethiopia
objectives: The aim of this study is to investigate the marketing challenges and prospects of innovative multinational pharmaceutical companies operating in Ethiopia.rnMethod: The study design was descriptive study conducted from February 2015 to May 2015 in Addis Ababa. The research used primary...
4926. Analysis Of Internet Usage In Four Star Hotels Of Addis Ababa
Internet marketing is viral and has the potential to spread brand awareness quickly andrnfar and it is said to be able to develop link pulls, attention and massive amounts of traffic.rnThe usage of Internet marketing in hotels has been growing rapidly in the tourismrnindustry worldwide. Even though...
4927. An Investigation Of Teachers Beliefs And Their Classroom Practices About Reading Strategies Two Preparatory Schools In Focus
'i11e pU/pose of this study was to investigate teachers' beliefs about the reading srrategies and tornexamine whether these beliefs are reflected in the actual classroom. The study is a descriptivernsurvey type of research which involves questionnaire survey so as to search for teachers '...
4928. Evaluating The Applicability Of Spc Tools- Control Charts The Case Of Ethiopia Plastic S.c.
Managing quality has become the overall management function tornassure that customer requirements are identified and met withrnsatisfaction conforming to the requirements. Managers need to bernaware that quality is the responsibility of everyone in the company.rnThe quality inspector, unlike the...
4929. Market Information System And The Ethiopia Commodity Exchange
The majority of Ethiopian population lives in the countryside and makes a living byrnproducing agricultural products. Farmers in the rural areas sell their agricultural products tornmerchants from the cities at very low prices. This is because farmers do not have the option ofrngetting market...
4930. Economic Linkages And Policy Shocks In Ethiopia Social Accounting Matrix (sam)-based Multiplier Analysis
The objective of this study is to examine .the magnitude of sect oral linkages and thernpotential impact of policy- induced changes on the Ethiopian economy. To, carry out this,rnsocial accounting matrix (SAM)-based multiplier is used. The social accounting matrixrnconsists of fifteen production...
4931. Impact Of Customer Orientation Of Service Employees On Relationship Quality And Customer Loyalty (case Study Of Commercial Banks In Addis Ababa)
The main focus of this study is on the assessment of customer orientation of service employees on the bank–customer relationship quality and examining how this relationship quality (measured in three dimensions) affect the behavioral and attitudinal loyalty of customers in case of the...
4932. Assessment Of Customer Service Quality Andiits Effect On Customer Satisfaction The Case Of United Insurance Company S.c
Service quality and customer satisfaction are very important concepts that companies must understand in order to remain competitive in business and hence grow. It is very important for companies to know how to measure these constructs from the consumers’ perspective in order to better...
4933. Consumer Perception And Brand Preference Of Brewery Products In The Case Of Walia Beer In Addis Ababa
Purpose – This is a descriptive study to understand consumer perception and preference towardsrnbrewery on the case study of Walia beer. The research studies why in short time Walia beer hasrnacceptance by the consumers and capture market share. The research studies different beerrnsensory...
4934. The Effect Of Brand Equity Upon Customers Service Choices The Case Of Dashen Bank S.c In Addis Ababa
Dashen Bank plays a significant role in the economy, making up one of the bigfinancial servicesprovider in Ethiopian economy. Hence, providing better quality is vital as banks have to compete for customers. The purpose of this study was to examine the effect of brand equity upon customers’...
4935. The Effect Of Promotion On Consumer Based Brand Equity An Empirical Study On Ethiopian Insurance Industry
In modern marketing, branding plays a significant role in differentiating the brand from competitor’s brands. Influential promotion activities are among the key tools in building brand equity in organizations. However, the main challenges are, identifying the differential effect of these...
4936. Determinants Of Commercial Banks Profitability In Ethiopia
The study examined the effect of internal (bank-specific) and external (industry-specific and macroeconomic) determinants of Ethiopian commercial banks profitability by using panel data of eight commercial banks from the period 2000 – 2013. The study used quantitative research approach and...
4937. Investigating Factors Influencing Attitude Of Life Insurance Customers The Case Of Ethiopian Insurance Corporation (eic)
This research is designed to investigate factors influencing buyers’ attitudes towards life insurance policy purchase in Ethiopian Insurance Corporation (EIC) and which factors significantly affect buyers’ attitude to the purchase of life insurance policy.rnPrimary data was collected...
4938. The Impact Of Branding On Consumer Buying Decision Behavior Of Local Leather Footwear Products
Brands are considered to create trust and develop ties with customers. It provide a number of valuable functions to firms, the most important and valuable benefit firms can obtain from branding however is, its ability to influence consumer buying decision behavior. The aim of this study is to...
4939. The Impact Of Service Quality And Customer Value On Customer Satisfaction (the Case Of Awash Insurance Company S.c.)
The main objective of this study was to examine the impact of service quality and customer valuernon customer satisfaction in Awash Insurance Company S.C. In order to achieve this objective,rnjudgment sampling technique was used to select four branches and respondents are selectedrnthrough...
4940. The Impact Of Promotion On Brand Image The Case Of Diageo Meta Plc
The research paper presents the impact of promotion on Brand image of Meta Beer. It assesses Diageo Meta’s promotional mix elements usage and their impact on its brand image. The integrity of the promotional mix elements, the brand elements used on their promotion, the celebrity endorsement...
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