Postgraduate Project Topics, Thesis and Dissertation
6681. The Effect Of Sponsorship On Brand Equity (the Case Of Habesha Beer)
This study was conducted to examine the effect of sponsorship on brand equity by taking the case of Habesha Beer. The research consisted of four independent research variables (perceived fit, perceived sincerity of the sponsor, attitude towards the sponsor and team achievement) to measure the...
6682. Factors Influencing The Export Marketing Performance The Case Of Ethiopian Exporters
The general objective of this research is to examine factors that influence the export marketing performance of export Companies in Ethiopia, 2020. This study was conducted at the export companies operating in the Ethiopian, 2020. The cross-sectional design with a quantitative approach was used and...
6683. The Effect Of Customer Relationship Marketing On Retention Of Corporate Subscriber Customers (in The Case Of Media Communication Center (mcc) Company)
The importance of practicing customer relationship marketing efforts is indispensable to attract and retain corporate customers. Similarly, customer retention is too crucial for a company to have retained corporate customers and generate greater revenues.rnMedia & Communication Center (MCC) should...
6684. Factors Influencing Consumers Buying Behavior Of Ambassador Garment In A.a
In the highly potential and competitive manufacturing industry, improving product quality to gain competitive advantages is one of the keys to sustainable profitability of a company. Customer satisfaction is recognized as one of the key judgments that consumers use to measure performance of a...
6685. Demographic Determinants Of Impulse Buying Tendency In Megenaga Weekend Market
Impulsive buying tendency is one factor that affects consumers ‘decision to prefer a product that is available on open weekend markets in Megenaga and it also helps marketers to prepare their plans and strategies. The main objectives of the study were to investigate the effect of demographic...
6686. Analyzing Factors Affecting The Adoption Of E-hailing Service In Addis Ababa Ethiopia
This research deals with identifying those factors affecting the adoption of E-hailing service inrnAddis Ababa, Ethiopia. Internet based questionnaire was used to gather the data from 384rnrespondents who were selected using a convenient sampling technique. The collected data wasrnanalyzed using...
6687. Factors Affecting Customers Adoption Of Digital Payment Systems Evidence From Selected Commercial Banks In Ethiopia
The latest advancements in the field of financial technologies are the emergence of digital payment instruments in the banks. The aim of this paper is to identify factors affecting customer adoption of digital payment evidence from selected commercial banks in Ethiopia. Such as; Awash Bank and...
6688. The Effect Of Banking Service Quality On Customer Satisfaction The Case Of Export Customers Of Enat Bank S.c
The main objective of the research is to evaluate the effect of banking service quality on customer satisfaction in the case of export customers of Enat Bank S.C and to measure the relative importance of the six banking service quality (BSQ) dimensions towards customer satisfaction. To fulfill the...
6689. The Effect Of Consumer Ethnocentrism And Product Quality On Purchase Intention A Case Study Of Ethiopian Leather Footwear Industry
Imported leather shoes products from different Asian and European countries suffocated the local market. The entry of foreign footwear products along with domestic ones provide local consumers a variety of option to purchase and consume. This study intended to analyze the effects of consumer...
6690. The Effect Of Pos Service Quality On Customer Satisfaction The Case Of Commercial Bank Of Ethiopia
The purpose of this study is to investigate identify the effect of POS service quality on the customer satisfaction in the case of CBE. The research used BSQ model to investigate factors affecting customer satisfaction. Simple random sampling was used to solicit response from selected 260...
6691. Factors Affecting Consumers Buying Behavior Of Mobile Packages Offered By Ethio Telecom The Case Of Addis Ababa Customers
Consumer is considered as the principal focus point in a modern business approach and consequently knowing consumers with their buying behavior become a necessity for marketers. Once marketers know who their customers are, they have to try to understand their buying behavior because a firm’s...
6692. Gis And Remote Sensing Based Site Suitablity Analyisis For Tourism Development In East Gojjam Zone Ethi
East Gojjam Zone has high tourism potentials due to the presence of numerous cultural and natural attractions. But the potential was not explored well. This study is aimed at assessing the tourism potentials, challenges and mechanisms of tourism development using Geographic Information System and...
6693. Effect Of Product Packaging On Consumer Buying Behavior The Case Of Senselet Food Processing Company (sun Chips)
This study is inspired by the absence of studies in the area of assessment of packaging attributes on Consumer Buying Decision. Furthermore, it is important to notice that the usage of food packaging habits in the Ethiopian context is quite different from the developed countries. The objective of...
6694. The Role Of Cultural Dimensions On The Sales Performance Of Contraceptives The Case Of Family Planning In Addis Ababa
Ethiopia 's cultural features are complex and typically arranged along ethno-linguistic lines. These cultural features influence the socio-demographic, socio-cultural, socio-economic and socio-political factors of the country. Another thing that is influenced by the cultural background is the view...
6695. The Effect Of Branding On Consumer Buying Behavior Of Local Leather Footwear Products In Case Of Addis Ababa
The most important aim of this study was to determine the impact of branding on consumer buying behavior of local leather footwear products in Addis Ababa.Quantitative approach and explanatory research method were employed. Moreover descriptive and regression method of analysis were used. The...
6696. The Effect Of Physical Distribution Management On Availability Of Dairy Products The Case Of Addis Ababa Dairy Processors
This research is about the Effect of Physical Distribution Management on Availability of Dairy Products: The Case of Addis Ababa Dairy processors. Both primary and secondary data have been used to investigate the result. Questionnaires and structured interview have been used as a primary data...
6697. The Effect Of Brand Equity On Customer Satisfaction In Major Supermarkets In Addis Ababa
The Supermarkets environment has become increasingly competitive and therefore building brand equity enhance the value of the brand in the marketplace. The objective of the study was to examine the effect of brand equity on customer satisfaction in the major supermarkets in Addis Ababa. A...
6698. The Effects Of Packaging Characteristics On Consumer Brand Preference The Case Of Soft Drink Products In Ethiopia
This study was carried out with the intention of examining the effects of packaging characteristics (Packaging graphics and color, packaging size and shape, printed product information, and packaging innovation) on the consumer brand preference of soft drink products in Ethiopia. For this study,...
6699. The Effect Of Online Customer Review On Booking Decision Of Customers The Case Of Selected Hotels In Debre Zeit
Online customer review has become a serious issue among scholars in the hotel industry. This arises due to the fact that operators of the industry still find it difficult to understand how online customer review affect booking decision of customers. The purpose of this study is to assess the impact...
6700. Effect Of Promotion Mix Strategy On Market Growth A Case Study On Berhan Bank
This particular paper examines the effect of the relationship between the bank’s promotional strategies and its market growth and seeks to determine the importance of promotional mix strategies in explaining the bank’s market growth. The studies location was in Addis Ababa where half...
PREV PAGE 333 334 [335] 336 337 NEXT PAGE
Page 335 of 1327
Be the First to Share On Social
