Postgraduate Project Topics, Thesis and Dissertation
6701. The Effect Of Service Recovery On Customer Satisfaction The Case Of Omedad Plc
The objective of this study is to examine the effect of service recovery on a customer satisfaction in omedad plc. Customer satisfaction is vital for success. However, in many businesses, service failure may surface despite consistent avoidance efforts. Although predominant attention on service...
6702. Public Relation Activities And Marketing Performance The Case Of Bgi Ethiopia
This study is designed to examine the relationship between marketing performances of BGI Ethiopia, attained by competitive advantage and selected dimensions of public relation. The public relation dimensions which were selected are image, initiation, customer commitment and trust. The study mainly...
6703. The Influence Of Internal Marketing On External Service Quality A Case Of Nyala Insurance S.c
The objective of this study is to investigate the influence of internal marketing on externalrnservice quality in Nyala Insurance Company (NISCO).rnEventhough the growing importance of people in service sectors are supported in mainrnliteratures there are still problems where traditional approaches...
6704. Psychological And Economic Factors Influencing Consumer Buying Behavior In The Selection Of Real Estate In Addis Ababa
An understanding of consumer behavior is essential in planning and programming thernmarketing system. Housing is the layout and development of residential units in whichrnpeople can live in pleasant, peaceful, sustainable and healthy surrounding with social,rncultural and recreational facilities...
6705. Spatio-temporaltrend Farmers Perception And Adaptation Strategeis Forclimate Variabilityin Borena District South Wollo Zoneamhara Region Ethiopia
Climate variability and extremes are among the problems prevailing in most parts of Ethiopia. The influence of climate variability is very high for Ethiopian's especially for an agrarian, society where frequencies of extreme events are increasing. This study Analyzethe spatial and temporal trend,...
6706. Effect Of Brand Equity On Market Performance In Micro And Small Enterprises Evidence From Nifas Silk Lafto A. A Ethiopia
Although Ethiopia is credited as one of the fastest developing nations, the country isrnstill struggling to survive in the current economic situations. Micro and smallrnenterprises are playing an important role in Ethiopian economy. Our governmentrndeveloped a strategy in 1997 and created agencies...
6707. The Effect Of Event Sponsorship On Customers Purchase Intention The Case Of Diageo Meta Abo Brewery S.c.
The main objective of this study was to explain the effect of event sponsorship on customers purchase intentions, the case of Diageo, Meta Abo Brewery. As sponsorship has become a most frequently used by companies to engage with their potential consumers, it needs to ascertain the effect that it...
6708. Ethiopias Land Lockedness In The Post-1991 Period And Implications For Its Relations With Neighboring Countries
This study deals with landlockedness of Ethiopia in the post-1991 period and its economic, security, and political implications for the relations of the country with its neighbors. In addition, it deals with the potential threats resulting from the implications and the possible solutions...
6709. The Effect Of The Marketing Mix Strategies Factors On Export Performance The Case Of Ethiopian Chickpeas Export
This study was conducted mainly to see the effect of marketing mix strategies on the export performance of Ethiopian chickpeas. The research used primary data through distributing questionnaire to Ethiopian chickpeas exporters. A deductive research approach was used and explanatory and quantitative...
6710. The Effect Of Corporate Social Responsibility On Consumer Perception Of Corporate Image The Case Of Commercial Bank Of Ethiopia In Addis Ababa Area
The research title was The Effect of Corporate Social Responsibility on consumer perception of corporate image in the case of Commercial bank of Ethiopia. The purpose of the study was to find out the effectiveness of corporate social responsibilities activities made by CBE. Accordingly, the...
6711. The Effect Of Call Center Customer Service On Customer Satisfaction The Case Of Commercial Bank Of Ethiopia
Marketing is all about customers and bank is customer dependent industry. This study was aimed to examine the effect of call center customer service on customer satisfaction by adopting Anton’s “three service dimension model†(accessibility of the call center, customer...
6712. Factors Affecting Export Marketing Performance Of Ethiopian Coffee
Ethiopian coffee export sector has been the major important source of foreign currency to the country. However the sector doesn’t contribute as intended. This study aims to see factors affecting export market performance of Ethiopian coffee. The factors studied using quantitative approach...
6713. Factors Affecting Digital Marketing Practices Evidence From Addis Ababa Ethiopia
In the present times the preferred marketing form is Digital marketing. Digital marketing is the use of technologies to help marketing activities in order to improve customer knowledge by matching their needs. Both Digital marketing and its practices in Addis Ababa, in general in Ethiopia is at...
6714. Website Usability And Its Effect On Online Purchase Intention The Case Of Ethiopian Airlines
This research thoroughly studied the effect of website usability on online purchase intention and the official website of Ethiopian airlines. www.ethopianairliens.com, was selected to analyze this relationship. The principal aim is to identify major variables which significantly affect purchase...
6715. The Effect Of Personality On Purchase Decision Of Cosmetic Products The Case Of Female Consumers In Addis Ababa Ethiopia
The objective of this research is to study the correlation between Big Five Model andrnpurchasing decision of cosmetic products in the case of female consumers in Addis Ababa,rnEthiopia. The Big Five Model is classified according to the personality traits taxonomy:rnopenness (O), conscientiousness...
6716. Analysis Of The Effect Of Service Recovery On Customer Satisfaction The Case Of Hilton Addis Ababa
In the hospitality industry it is important to maintain customer satisfaction. If a service failure happens, companies need to take steps to restore their customer loyalty from service recovery. While businesses can't stop all problems and grievances, they should strive to make up. System loss and...
6717. The Effects Of Brand Image On Consumer Purchase Decision The Case Of Foreign Franchised Fast Food Restaurants
In todays’ competitive market environment consumers can choose from a large number of brands, both foreign and domestic. It is in this situation, the brand helps consumers make an easy decision in choosing and buying products/ services. Brand image is a powerful tool to entice customers by...
6718. An Assessment Of Urban Land Use And Land Administration Problem Thecase Of Gulele Sub City Administration Addis Ababa Ethiopia
This study explores urban land use change and land administration practices and challenges inrnAddis Ababa City Administration, Gulele sub city. The study employed descriptive researchrndesign and mixed approach. Data was collected from primary and secondary sources. Primaryrndata was obtained...
6719. The Effect Of Marketing Mix Elements On Customer Satisfaction In Private Hospitals The Case Of Korea General Hospital (mcm)
Customer satisfaction is “an individual’s feeling of pleasure (or disappointment) resulting from comparing the perceived performance or outcome in relation to the expectationâ€. Through satisfying customers, organizations could improve profitability by expanding their business and...
6720. The Lived Experience Of Mistreatment Among Medical Students The Case Of St.paulss Hospital Millennium Medical College Addis Ababa Ethiopia.
Mistreatment of medical students has long been a challenge in medical schools of variousrncountries. However, studies assessing the prevalence and its effects on students' perceptions ofrntheir professional development are scant in Ethiopia. Thus, this study is an attempt to contributernempirical...
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