Postgraduate Project Topics, Thesis and Dissertation
12961. The Effect Of Consumers Attitude On The Purchase Intentions Of Imported Pharmaceutical Products In Ethiopia
Consumers attitude is a central concern of both product and service marketers that it is difficult to imagine any consumer research project that does not include the measurement of some aspect of consumer attitudes. Ethiopia which is classified by the world bank as a low-income country, has a...
12962. Effects Of Motivation On Sales Forces Performance A Case Of Ethio Telecom Business To Business Sales Force
Employees are the most important factor in the success and failure of any organization. Keeping employees motivated could certainly be a huge challenge to even the most progressive organization today. The effectiveness of the sales force plays a crucial role in the success and growth of an...
12963. The Impact Of Social Media On Travel Industry The Case Of Selected Tour Operators In Addis Ababa
This thesis entitled “the impact of social media to attract customer†aimrnto assess the role social media plays in promoting tourism industry in Ethiopia.rnIt has the objective of assessing the impact of social media to attract tourists inrnEthiopia and forward possible ways to promote...
12964. Effect Of Promotion Mix Strategies On Profitabilitythe Case Study On Commercial Bank Of Ethiopia
Ethiopia’s financial services industry is one of the least developed in the region. They arernconfined in small area and compete over the same customers with limited services. Survey showsrnthat only 43.5 % of urban and 53.6 % of Addis Ababa population had bank accounts. Thernpurpose of this...
12965. Evaluating Determinants Of Pricing Objectives (the Case Of Selected Breweries In Ethiopia)
A total of 345 questionnaires were distributed to employees of four conveniently selected brewery companies in Addis Ababa Ethiopia with 268 questionnaires responded by a total of 161 males and 107 females involved. 41 males and 37 females were from BGI Ethiopia, 38 males and 23 females were from...
12966. Factors Affecting Distribution Performance Of Pharmaceutical Products Distributors In Ethiopia
This study examines the factors that affect distribution performance of pharmaceutical products distributers in Ethiopia. . The main objective of the study is to analyze the factors affecting distribution performance of pharmaceutical products and identify problems in order to redesign and improve...
12967. The Effect Of Relationship Marketing Factors On Customer Loyalty A Study On Pharmaceutical Retailers And Their Suppliers At Addis Ababa City
Competition in the pharmaceutical market is intense since most innovative products are duplicated by generic pharmaceutical product manufacturers. In other hand continuous supply of these vital products to consumers is more than doing a business for profit. Relationship marketing approaches are...
12968. The Impact Of Events Sponsorship On Purchase Intention In The Case Of Dashen Beer
Sponsorship constitutes one of marketing’s communication tools. The main objective of this paper was to investigate the impact of events sponsorship on purchase intention. The hypothesis that consists of four independent variables and one dependent variable was developed in parallel with...
12969. The Impact Of Social Media On Customer Flow Of Five Star Hotels In Addis Ababa
This study emphasizes on the effect that social media has on the customer flow of the hotelrnindustry. The objective of the study is to assess the impact of social media in contribution torncustomer flow of the hotel business in the country with special emphasis on the five-star hotels.rnCurrently,...
12970. Consumers Perceptions And Purchase Intention Towards Packaged Fruit Juice In Addis Ababa Ethiopia
This research focused on factors that may influence consumers’ intention to purchase packaged fruit juice product in Addis Ababa. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived value) and extrinsic factors which include perceived price,...
12971. Challenges Of Cross Border Livestock Trading A Policy Implication Analysis The Case Of Ethiopian Somali Regional State Border With Somaliland
Cross-border livestock trade is an important livelihood activity for many pastoral and agropastoralrncommunities in the Horn of Africa. The Objective of the study were to examine thernchallenges and its policy implications of cross border livestock trade along the border of Somalirnregional state...
12972. Factors Affecting The Market Efficiency Of Ethiopian Commodity Exchange (ecx)
In marketing, efficiency is one of cost benefits analysis measurement tools that are used to determine by some factors. Among these factors, price discovery, quality grading, risk management, clearing and settlement, market data dissemination, and transaction cost has been used for this study....
12973. Factors Affecting Consumers Purchase Decision Of Over-the-counter (otc) Medicines Empirical Evidences From Community Pharmacies In Ethiopia.
The objective of this study was to examine factors affecting consumers’ purchase decision of over-the-counter (OTC) medicines from community pharmacies in Ethiopia. A quantitative research design, and descriptive and explanatory research approaches were used. Both primary and secondary data...
12974. The Effect Of Brand Equity On Customers Preference An Empirical Study Of Ethiopian Airlines
The study aimed to empirically investigate the effect of brand equity on customer preference in the case of Ethiopian Airlines within Addis Ababa. This study attempt to address research questions or problems that the central issue of airlines industry is the issue of building its brand awareness,...
12975. The Effect Of Customers Attitude On General Insurance Purchase Intention In The Insurance Sector In Addis Ababa Ethiopia
The main objective of the study is to investigate the effect of customers’ attitude on generalrninsurance purchase intention in Addis Ababa, Ethiopia. In this research, customers ofrngeneral insurance service were targeted as the population while Cognition, EmotionalrnAffect, and Subjective...
12976. The Effect Of Interest Free Banking Service Quality On Customers Satisfaction A Study On Commercial Bank Of Ethiopia
The diminishing levels of service quality in the financial institutions had resulted in abysmal performance of most banks and other financial institutions in the sector and this challenge has made it imperative for financial firms like CBE to be customer centered in all their operational...
12977. The Effect Of Bank Specific Sources Of Competitive Advantage On Performance In The Case Of Ethiopian Private Commercial Banks
RBV posits tangible firm’s resources are vital for superior business performance, as main source of competitive advantage. Private commercial banks in Ethiopia are facing stiff competition necessitating the design of competitive strategies to guarantee their performance. They have to know...
12978. Factors Affecting Diffusion Of Cassava Root The Case Of Ofa Woreda Wolaita Zone Southern Ethiopia
The study was carried out in Ofa Woreda, Wolaita Zone with the main objective of assessing the factors affecting diffusion of Cassava root. Specifically, it was intended to assess the effect of upstream value chain, market information, infrastructure, extension service, credit service, and...
12979. Measuring Brand Equity In The Petroleum Industry The Case Of Total Ethiopia
Brands have become a major player in modern society. In fact they are everywhere. They penetrate all spheres of our life: economic, social, cultural, sporting, even religion. Brands have financial value because they have created assets in the minds and hearts of customers, distributors,...
12980. Effect Of Internal Marketing Strategy On Employee Performance Case Of Nib Insurance Company
In service providing industries, people play important role in achieving organizational goal and profitability of the company. However, these employees are affected by the existing internal marketing strategy an organization follows. As different scholars and literatures reveal, happy and satisfied...
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