Postgraduate Project Topics, Thesis and Dissertation
12981. The Effect Of Relationship Marketing On Satisfaction Of Trade Service Customers Of Commercial Bank Of Ethiopia
The main objective of this study is to examine the effect of relationship marketing on customerrnsatisfaction of trade service customers of Commercial Bank of Ethiopia. To achieve thernobjectives of the study, the study employed quantitative approach and explanatory study.rnCorrelation analysis is...
12982. The Role Of Beer Advertising On Purchase Intention In The Case Of Ledeta Kolfe Keranyo Sub City In Addis Ababa
This research paper studies the role of beer advertising on purchase intention; In the case ofrnledeta and kolfe keranyo sub city in Addis Ababa. In this research the researcher usedrnquantitative approaches, to collect primary data through questionnaire. The study uses surveyrnresearch to collect...
12983. Determinants Of Customer Satisfaction In Travel Agencies The Case Of Travelport Ethiopia
This study aims to identify and assess service quality, product and service features, customer demand fulfillment and customer complain handling system as the determinants of customer satisfaction in travel agencies, the case of Travelport Ethiopia. The study employed explanatory research design,...
12984. The Effect Of Social Marketing Strategy In Shaping The Buying Behavior Of Addis Ababa University Students In The Case Of Addis Ababa University School Of Commerce
Evidently and at an alarming rate, we are seeing young people engaging in sexual activities at an early age. As a result, they are being exposed to different STD’s, unwanted pregnancy, drop outs and discriminated by their parents, peers and society. In order to tackle the problem, it...
12985. Factors Affecting The Provisions Of Microinsurance In Ethiopia
In Ethiopia, the need for enhanced access to insurance at affordable rates to the lower end of thernmarket is well set out in the National Growth and Transformation Plan II, 2015/16-2020/21.rnAccess to insurance services is important for low-income groups as they are more vulnerable tornunexpected...
12986. Analyzing Factors Affecting E-payment Adoption In Ethiopia
E-Payment system was introduced in Ethiopia and has been gradually growing as it is no doubt that it has competitive advantage. However, the process of expanding e-payment to replace or minimize cash transactions is yet to achieve its objectives due to various reasons. Hence, for the purpose of...
12987. Factors Affecting Volume Of Fuel Distribution Practices Of Market Follower Companies In Ethiopia
This study was aimed at analyzing factors affecting fuel distribution practices of market follower companies in Ethiopia with specific objectives of examine fuel value chain actors functions, challenges and their relationship along the whole value chain. The data were obtained from both primary and...
12988. The Effect Of Advertising On Consumers Buying Preference The Case Of Tecno Mobile In Addis Ababa
The primary objective of this study was to analyze the effects of advertising on consumers’ buying preference of TECNO Mobile in Addis Ababa, Ethiopia. A quantitative approach was used in this research. In order to collect primary data, a structured questionnaire was prepared and given to...
12989. The Effect Of Social Marketing On Intention Of Condom Use The Case Of Higher Education Students Of Unity University
The objective of this study was to examine the effects of social marketing advertisingrncommunication on intention of condom use. Data was collected using a structuredrnquestionnaire survey containing Likert statements on respondents’ attitude towards thernadvertising in general, the...
12990. Factors Affecting Laptop Computer Buyers Purchase Intention In Addis Ababa
This study was conducted with an objective of identifying factors affecting customers’ purchasing intention for laptop computers in Addis Ababa. Based on the literatures the country of origin, product knowledge, brand awareness, and product quality were conceptualized to identify their...
12991. The Effect Of Personal Selling On Customer Loyalty The Case Of Ethiopian Airlines
The purpose of this study is to investigate the effect of personal selling on customer Loyalty: Therncase of Ethiopian Airlines. The study used quantitative research method and employedrnexplanatory research design to objectively answer the research questions. For achieving thernstudy objectives,...
12992. Factors Affecting Passengers Purchase Decision In An Airline Industry The Case Of Ethiopian Airlines
The main goal of this research is to find out the factors that affect passengers‘ purchase decisions of Ethiopian airlines for their international air ticket purchase. It tried to order the factors according to their significance effect on the passengers‘ purchase decisions. The paper...
12993. The Impact Of Branding On Consumer Buying Decision Behavior Of Local Leather Footwear Products The Case Of Selected Branches Under Commercial Bank Of Ethiopia
Brands are considered to create trust and develop ties with customers. It provide a number of valuable functions to firms, the most important and valuable benefit firms can obtain from branding is, its ability to influence consumer buying decision behavior. The aim of this study is to analyze the...
12994. Determinants Of Customers Behavioral Intention Towards Using Ethio Telecom Call Center Channels
The purpose of this study was to examine determinants affecting the behavioral intention of customers toward using ethio telecom call center channels with an application of TAM. Thus, this study identifies and investigates the determinants which influence customers‟ decision to use ethio call...
12995. Effects Of Generic Competitive Strategies On Profitability The Case Study Of Commercial Bank Of Ethiopia
Porter’s generic competitive strategies have been hypothesized by many researchers to have an influence on performance, profitability and customer satisfaction. Amongst stiff competition, it is important that appropriate strategies are used to ensure this aim is achieved. This study was set...
12996. Practices And Challenges Of Ethical Leadership In Ethiopian Airlines Group
The purpose of this study was to assess the practices and challenges of School based supervision in East Wollega Zone in government secondary schools. To conduct the study, descriptive survey design was employed and Multistage (Woredas, schools and individuals) sampling technique was employed to...
12997. Practices And Challenges Of School Based Supervision In Government Secondary Schools Of East Wollega Zone
The purpose of this study was to assess the practices and challenges of School based supervision in East Wollega Zone in government secondary schools. To conduct the study, descriptive survey design was employed and Multistage (Woredas, schools and individuals) sampling technique was employed to...
12998. Parents Role In Facilitating Students Learning In Government Secondary Schools Of Arada Sub-city In Addis Ababa
The main purpose of the study was to examine some parental involvement factors at home in learning activities affecting Government secondary school students’ achievement in Addis Ababa. The participants of the study were two principals, three vice-principals, one education bureau official...
12999. Practices Of Knowledge Management In Private Secondary Schools Of Arada Sub City
The purpose of this study was to assess the practices and problems of knowledge management in private secondary schools in Arada Sub City in Addis Ababa. In this study, mixed research approach under descriptive survey research design was used. Mixed research provides a better understanding of the...
13000. Ethnic Identity Intercultural Sensitivity And Ethnocentrism Among College Students The Case Of Selected Private Colleges Of Addis Ababa
The study examines the status of ethnic identity, intercultural sensitivity and ethnocentrism, andrnhow it contributes to reducing ethnocentrism among students of private higher educationrninstitutions in Addis Ababa. It was carried out using survey data from 346 randomly sampledrnyoung adults in...
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