Postgraduate Project Topics, Thesis and Dissertation
14621. The Effect Of Internal Marketing On Organizational Commitment Of Employees The Case Of Commercial Bank Of Ethiopia
The objective of this study was to examine the effect of internal marketing on organizationalrncommitment of Employees of CBE. The study used quantitative research approach to collectrndata from front line employees of CBE. A survey was made by taking 345 samples of CBErnfrontline employees as...
14622. An Assessment Of The Practice S Of The Implementation Of Active Learning In Combined Arms Academy
The main plllpose of this study was to assess the practices of the implementation of the active learningrnapproaches in the combined arms academy. In order to meet the obj ectives of the study, a descriptivernsurvey design was employed. Twenty-two (22) teachers and 51 students were selected using...
14623. Factors Affecting Customer Based Brand Equity The Case Of Gold And Silver Members Of Ethiopian Airlines
This study was intended to set measure determinants of brand equity of Ethiopian Airlines Gold and Silver member passengers based on the four dimensions proposed by Aaker (1991) i.e. brand awareness, brand association, brand loyalty and perceived quality and test interrelationship with each...
14624. The Effect Of Brand Image On Consumer Preference The Case Of Ambassador Garment
Using a measurement method of brand image and consumer preference, this study aimed on investigate the effect of brand image on consumer preference; the case of Ambassador Garment. This study sought to investigate specifically, the influence of brand image on consumer preference. Moreover, all...
14625. The Effect Of Relationship Marketing On Customer Retention (case Study Of Commercial Bank Of Ethiopia And Dashen Bank S.co.)
Today, with growing economic problems in various countries and more competition betweenrndomestic and foreign banks retention of customers more and more has become the key tornsurvival of banks. The concept of relationship marketing has attracted considerable attentionrnfrom marketing researcher...
14626. The Impact Of Service Quality On The Satisfaction Of Foreign Customers In The Case Of Commercial Bank Of Ethiopia
The general objective of this study is to assess the impact of service quality on the satisfaction of foreign customers in CBE. The focus of the study was on the three branches of commercial Bank of Ethiopia (Africa Union, ECA and IBD branches). To achieve the objectives of this study, data was...
14627. Factors Affecting Customer Loyalty In Private Hospital (a Case Of Amin General Hospital)
Currently the health care sector in Ethiopia is operating in a higher competition. Many new hospitals have entered the health care industry. The choice of hospital by customer is increased within this competitive health care industry. Customer loyalty has become a key factor for long-term success...
14628. The Effect Of Market Orientation On Business Performance A Case Of Commercial Bank Of Ethiopia
The growing number of academic studies on market orientation and the mixed findings they report complicate efforts among managers and academics to identify the antecedents and outcomes of this construct. In view of that, This study examined the effect of market orientation on business performance a...
14629. The Effect Of Sales Promotion On Brand Image (the Case Of Commercial Bank Of Ethiopia) A
The main purpose of this study was to assess the effect of sales promotion on brand image on the case of Commercial Bank Of Ethiopia. It assesses commercial bank of Ethiopia sales promotion mix elements usage and their effect on its brand image. The individual perception about both monetary and...
14630. Effect Of Internal Marketing On Customer Service Quality In Commercial Bank Of Ethiopia East Addis Ababa District
This project investigates the situation of customer-employee interaction during service encounters, and to see whether there is a plausible relationship between IM programs of the firm which aims at enabling employees by applying marketing like tools that the firm normally used for the external...
14631. The Effect Of Celebrity Endorsement On Customers Usage Behavior The Case Of Ethiopian Banking Industry
Background: Proper disposal of human excreta remains a challenge of under developed country like Ethiopia. Poor utilization of latrine or open defecation is a serious health risk practice, which increase risk of communicable disease transmission. In Ethiopia, since country introduced the heath...
14632. Assessment Of Magnitude Of Latrine Utilization And Associated Factor In Rural Setting Of Hetosa Woreda Arsi Oromia Ethiopia A Comparative Study
Background: Proper disposal of human excreta remains a challenge of under developed country like Ethiopia. Poor utilization of latrine or open defecation is a serious health risk practice, which increase risk of communicable disease transmission. In Ethiopia, since country introduced the heath...
14633. The Impact Of Service Delivery Environment On Customer Satisfaction The Case Of Ethio Telecom Enterprise Service Centers
This study presents the analysis of service delivery environment dimensions on customer satisfaction in ethio telecom Addis Ababa enterprise service centers. The main objective of the study was examining the impact service delivery environment dimensions on customer satisfaction. The research used...
14634. The Effect Of Relationship Marketing Components On Customer Loyalty In The Ethiopian Banking Industry The Case Of Commercial Bank Of Ethiopia And Dashen Bank
The purpose of this paper was to examine the effect of relationship marketing components-trust, commitment, conflict handling, communication, and commitment on customer loyalty in Ethiopian banking industry specifically the case of Commercial bank of Ethiopia and Dashen bank S.C. A structured...
14635. Effects Of Corporate Social Responsibility On Market Performance The Case Of Commercial Bank Of Ethiopia
This paper aims at investigating the effect of Corporate Social Responsibility on MarketrnPerformance taking the case of the Commercial Bank of Ethiopia (CBE). The researchrnimplements more of a quantitative approach. The data collection mainly uses two types ofrnquestionnaires, one prepared for...
14636. Factors Affecting Brand Choice Of Automobile Buyers In Addis Ababa
Every customer in the market has his/her own brand choice. Customers consider certain attributes beforernpurchasing products. The objective of this study was to identify factors affecting brand choice of automobilernbuyers in Addis Ababa. The variables included in this study are brand image,...
14637. The Effect Of Corporate Social Responsibility Practice On Building Of Brand Equity Case Study On Commercial Bank Of Ethiopia
Internationally, organizations include corporate social responsibility practice as one of their marketing strategy to attract socially and environmentally conscious customers. Commercial bank of Ethiopia has made a deliberate effort to demonstrate leadership in Corporate Social Responsibility...
14638. The Effect Of Advertising On Brand Preference The Case Of Anchor Milk
Measuring the impact of advertisement in consumers brand preference is very essential for every marketer. If Advertisement does not create any positive change in consumers’ brand preference; all resources such as money, time, and effort spent on advertisement will go in vain. The study aims...
14639. Factors That Influence The Effectiveness Of Mobile Banking Adoption The Case Of Commercial Banks In Addis Ababa Ethiopia
The purpose of this study is to investigate factors that influence the effectiveness of mobile bankingrnadoption in the case of commercial banks in Ethiopia. A sample of 400 respondents was drawnrnfrom both public and private banks in Addis Ababa, Ethiopia where a structured questionnairernwas...
14640. Analyzing Sales Performance Of Fixed Line Telephone Service - The Case Of Ethio Telecom
Telecom industries, like other service providing industries should assess their service marketing strategy.. The aim of this study is to analyze the service marketing mix elements especially 7P’s relationship as well as their impact on ethiotelecom fixed line sales performance. The research...
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