Postgraduate Project Topics, Thesis and Dissertation
14641. The Effects Of Packaging On Over The Counter Medicine Buyers Behavior A Case Study In Chain Community Pharmacies Of Addis Ababa
Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision. So, by understanding what factors influence the buying behavior and...
14642. Effect Of Internal Marketing On Employees Customer Orientation (a Case Of Commercial Bank Of Ethiopia)
This research paper was conducted to examine the effect of internal marketing on employees’ customer orientation in Commercial Bank of Ethiopia. To investigate such effect, most commonly used dimensions of internal marketing which were training and development, communication and motivation...
14643. The Effect Of Customer Relationship Management Practices On Market Performance In Selected Commercial Banks Branch Managers Perspective
Due to fierce competition in today’s business environment, many companies are required tornbuild long- term profitable relationship with customers and to achieve better marketrnperformance. Therefore, Customer Relationship Management has become more and morernimportant since the last decade...
14644. Determinates Brand Loyalty A Comparative Study Between Commercial Bank Of Ethiopia And Awash International Bank
Brand Loyalty is one of the major tools for any company to survive in a severe competition. Brand helps in creating relationship between consumer and producer. The purpose of this study was to investigate the influence of perceived value, service quality, customer satisfaction on brand loyalty of...
14645. Service Quality And Customer Satisfaction In The Transport Sector A Case Study Of Alliance City Bus Enterprise Plc
Private transports are organizations established and owned by private or share company to provide transport services to the public. Most of the time these enterprises give their services to the public by collecting some amount of money which is less than the market price of the goods or services...
14646. Assessment On Determinants Of Customer Complaint Behavior A Case Study In Ethiopian Airlines
The aim of this study was to find out the determinant factors of customerrncomplaint behavior within the context of Ethiopian Airlines. A structuredrnquestionnaire and focus group discussion were used to collect data from thernairline’s customers residing or transiting in Addis who were...
14647. The Effect Of Customer Relationship Management On Customer Loyalty In The Case Of Selected Banks In Ethiopia
Globalization and technology improvements have exposed companies to a situation with tough competition; Banking is one of the service industries characterized by high customer contact with individually customized service solutions where customer satisfaction has been an increasing focus of research...
14648. The Effect Of Customer Relationship Marketing On Customer Loyalty The Case Of Commercial Banks In Ethiopia
Banking industry in Ethiopia has stiff competition thus banks need to considerrnvarious strategic options and programs in order to survive and thrive. One ofrnstrategy is Customer Relationship Marketing (CRM).This study was aimed tornexamine the effect of customer relationship marketing dimensions...
14649. Factors Influencing Consumers Purchase Intention Towards Cultural Fashion Clothes In Addis Ababa Ethiopia
This research focused on factors that may influence consumers’ intention to purchase cultural fashion clothes in Addis Ababa. Factors examined are consumers’ fashion involvement, consumers’ value consciousness, past experience, social status and consumers’ attitude. All...
14650. The Role Of Advertising In Building Brand Awarness And Loyality The Case Of Habesha Beer
The study aimed to empirically investigate the role of advertising in building brand awareness and loyalty on the case of habesha beer brand within addis abab selected star hotels. This study attempt to address research questions or problems that the central issue of beer industry is the problem of...
14651. The Effect Of Electronic Marketing On Customer Satisfaction The Case Of Four Star Hotels In Addis Ababa
The main objective of this study was to examine the effect of e. marketing on customer satisfaction towards the service provided by four star hotels in Addis Ababa Ethiopia A researcher used a probability technique which is systematic for the study a total of 260 questioner were distributed to...
14652. Effect Of Sales Promotion Of Fmcg On Consumers Trial Purchase Behavior In The Case Of Unilever Ethiopia
The main purpose of this study was to assess on the effect of sales promotion of Fast Moving Consumer Goods on consumer trial purchase behavior on the case of Uniliever Ethiopia. The researcher employed Questionnaire survey approach in a place where Unilever Ethiopia products are distributed to see...
14653. The Effect Of Relationship Marketing On Credit Customer Retention The Case Of Selected Commercial Banks In Ethiopia
This research is conducted to investigate the effect of relationship marketing on customer retention. . It is casual research type. Data were collected through the five point’s likert scales of questionnaires. The questionnaire was physically distributed to credit customers of Commercial...
14654. Assessment Of Marketing Challenges And Opportunities Of Ethiopian Tanneries In Addis Ababa
The Leather and leather sub-sector occupied a place of importance in the Ethiopian economyrnwith a potential for employment, development and as a source of foreign exchange. There arernlarge and diversified numbers oflivestock population which make the sector more competitive inrnboth local and...
14655. Resilience Of Orphan And Vulnerable Adolescents In Relation To Gender. Guardians Behavior And Peer Relationship
The major objective oj the study was to examine the resilience behavior oj orphanrnand vulnerable adolescents as aJunction oj gender. guardians' care and supportrnand peer support. To achieve this objective the researcher collected data throughrnquestionnaire and interview. The data sources were...
14656. An Assessment Of Fomal Tvet Programmes For Self-employment In Selected Occupational Fields Of Government Colleges In Addis Ababa
The purpose of this study is to assess fonnal TVET programmes for self-employment inrnselected occupational fields of govel'11ment colleges in Addis Ababa. The study used arndescriptive survey method to assess five govel'11ment TVET colleges in Addis Ababa. Thernsubject of the study were 396...
14657. Major Factors Affecting The Quality Of Technical And Vocational Education And Training Programs In Selected Institutions Of Oromiaand Snnp Regions
The main objective of this study is to investigate major factors affecting the quality of TVETrnprogram. The study was aimed at some aspects the quality of the program at input and processrnlevel. Descriptive survey method was employed to carry out the study. Four TVET institutesrnnamely Soddo,...
14658. Athletic Performance As A Fullction Of Locus Of Control And Personality Characteistics Among Ethiopian Athletes
The purpose of the study was to investigate the relationship of athletic fJeI:/iJrllIllIICe wit"rnlocus of control and personality characteristics among Ethiopian athletes. It was alsornaimed to examine the existing counseling intervention mechanisms employed to enhancernathletic performance in the...
14659. Job Satisfaction Of Academic And Administrative Staff The Case Of Assosa Technical And Vocational Education Training College
The main purpose of this study was to assess the job satisfaction of academicrnand administrative staff of Assosa TVET College. To realize this, the researcherrnhas carried out a brief review of related literature to prior relevant works. Thernstudy focused on case with in the college, what makes...
14660. Teachers And Students Attitude And Practice Towards Multicultural Education
The purposes of this study was to asses and understand the magnitude and level ofrnattitude and pract ice towards mu lti cultural education by teachers and students in somernselected private higher education in stitutions in Addis Ababa. Moreover it wasrnconducted in order to understand the di ffe...
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