ACCOUNTING FOR PUBLIC RELATION EXPENSES IN NIGERIA COPORATE ORGANZIATION
TABLE OF CONTENT
Table of content
1.1 Background of study
1.2 Statement of the study
1.3 Objective of the study
1.4 Scope and limitation of the study
1.5 Significance of the study
2.1 Overview of accounting for public relation expenses in Nigeria corporate organization
2.2 Definition of public relation
2.3 The meaning of public relation accounting concept
2.4 Public relation in corporate organization
2.5 Public relation in corporate organization (a case study UBA)
2.6 Summary of what public relation is all about
2.7 Public relation department / staff
2.8 Public relation department activities
2.9 Responsibilities of public relation manager
2.10 Advantages and disadvantages of a public relation manager and department
3.1 Summary of finding
1.1 BACKGROUND OF STUDY
Public relation is the art of communication, which is applied to any sort of organization, commercial or public or non commercial sector. That is why it is far bigger than advertising or marketing.
It could also be said that the book of the said whole books of the world religion contain from of public relation, in that ancient scribes were seeking to create an understanding of their faith.
Today at airport’s airlines recognize by their logos and by the dress of their crew and other staff. This is often called corporate identity.
Also, public relation is the practice of planned and sustain effort to establish and maintain good will and mutual understanding further, public relation practices are the art and social science of analysis trends predicting their consequence, counseling organization leaders and implementing planned programme of action which will serve both the organization and public interest. The definition also embraces the public affair and social science aspect of an organization that is, its responsibility to public interest.
1.1 STATEMENT OF PROBLEM
It is noted earlier that essence of public relation in an organization is so efficiency because it make the report and relationship between the employee and to promote the profitability and growth of the organization. But in recent time in Nigeria, some corporation had been so corrupt, ordinarily, public relation can be classified into taxable and non taxable item. It becomes taxable if a corporation makes an expenses in form of welfare or to promote awareness for their company and non taxable if the company has taken bribe when workers are being recruited or employed, this could not be taxed in a country like Nigeria.
This corruption has eaten deep into their scarce resource. This research look at corporate organization Nigeria, to identify the cause of problem as whether the expense on public relation are taken or not. This study becomes more important at this time of economic recession and since it is the